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AdvisorCensus / Financial advisors / Indiana / Bloomington / Hurlow Wealth Management Group, Inc.

Hurlow Wealth Management Group, Inc.

Bloomington, INSEC-registered investment adviserCRD 282587

Filed as HURLOW WEALTH MANAGEMENT GROUP, INC.

Hurlow Wealth Management Group, Inc. is an SEC-registered investment advisory firm in Bloomington, IN, registered since 2016, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 13, 2026.

10 years
registered since 2016
$794,361,686
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Hurlow Wealth Management Group, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Hurlow Wealth Management Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Hurlow Wealth Management Group, Inc. located?

Hurlow Wealth Management Group, Inc.'s principal office is in Bloomington, IN, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Hurlow Wealth Management Group, Inc. registered with the SEC or a state?

Hurlow Wealth Management Group, Inc. is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 282587.

How much does Hurlow Wealth Management Group, Inc. manage?

Hurlow Wealth Management Group, Inc. reports $794,361,686 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (87% discretionary).

How have Hurlow Wealth Management Group, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Hurlow Wealth Management Group, Inc.: Regulatory assets under management: $390,049,680 in the October 2021 data and $794,361,686 in the October 2026 data, up 104%. Total employees: 10 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Hurlow Wealth Management Group, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (254); high net worth individuals (223); pension and profit sharing plans (but not the plan participants or government pension plans) (41).

Which custodians does Hurlow Wealth Management Group, Inc. use?

Hurlow Wealth Management Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Hurlow Wealth Management Group, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/282587

What changed in Hurlow Wealth Management Group, Inc.'s recent Form ADV filings?

In the September 2026 filing data: Registered or notice-filed in CO, WI.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 18, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$794,361,686

$794,361,686 as of October 2026, filing dated August 13, 2026.

Discretionary: $690,815,422.Non-discretionary: $103,546,264.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 254 Assets $65,496,168 (8%)
High net worth individuals
Clients 223 Assets $612,590,436 (77%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 41 Assets $104,401,233 (13%)
Charitable organizations
Clients 7 Assets $7,043,115 (1%)
Corporations or other businesses not listed above
Clients 13 Assets $4,830,734 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2016 (10 years)
Employees
Total: 16. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the September 2026 filing
Indianapolis, IN
States registered or notice-filed
11 states or jurisdictions
AZCACOFLILINMINYPATXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$390M 2021 $481M 2022 $455M 2023 $560M 2024 $658M 2025 $794M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$794,361,68616August 13, 2026
October 2025$658,110,84714February 19, 2025
October 2024$559,861,26412May 10, 2024
October 2023$454,936,51111June 12, 2023
October 2022$481,360,73510July 8, 2022
October 2021$390,049,68010September 15, 2021

Regulatory assets under management: $390,049,680 in the October 2021 data and $794,361,686 in the October 2026 data, up 104%.

Total employees: 10 in October 2021 and 16 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Registered or notice-filed in CO, WI.
  2. August 2026
    • Registered or notice-filed in IL.
  3. April 2026
    • Employees performing advisory functions went from 8 to 10.
    • Regulatory assets under management went from $658,110,847 to $794,361,686 (+21%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
hurlowwealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Hurlow Wealth Management Group, Inc. (CRD 282587): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/hurlow-wealth-management-group-inc-bloomington-in-282587