AdvisorCensus / Financial advisors / Indiana / Bloomington / Hurlow Wealth Management Group, Inc.
Hurlow Wealth Management Group, Inc.
Filed as HURLOW WEALTH MANAGEMENT GROUP, INC.
Hurlow Wealth Management Group, Inc. is an SEC-registered investment advisory firm in Bloomington, IN, registered since 2016, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 13, 2026.
Quick answers
From the filingHow is Hurlow Wealth Management Group, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Hurlow Wealth Management Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
Where is Hurlow Wealth Management Group, Inc. located?
Hurlow Wealth Management Group, Inc.'s principal office is in Bloomington, IN, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Hurlow Wealth Management Group, Inc. registered with the SEC or a state?
Hurlow Wealth Management Group, Inc. is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 282587.
How much does Hurlow Wealth Management Group, Inc. manage?
Hurlow Wealth Management Group, Inc. reports $794,361,686 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (87% discretionary).
How have Hurlow Wealth Management Group, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Hurlow Wealth Management Group, Inc.: Regulatory assets under management: $390,049,680 in the October 2021 data and $794,361,686 in the October 2026 data, up 104%. Total employees: 10 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Hurlow Wealth Management Group, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (254); high net worth individuals (223); pension and profit sharing plans (but not the plan participants or government pension plans) (41).
Which custodians does Hurlow Wealth Management Group, Inc. use?
Hurlow Wealth Management Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Hurlow Wealth Management Group, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/282587
What changed in Hurlow Wealth Management Group, Inc.'s recent Form ADV filings?
In the September 2026 filing data: Registered or notice-filed in CO, WI.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 18, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$794,361,686 as of October 2026, filing dated August 13, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2016 (10 years)
- Employees
- Total: 16. Performing investment advisory functions: 10.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the September 2026 filing
- States registered or notice-filed
-
11 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $794,361,686 | 16 | August 13, 2026 |
| October 2025 | $658,110,847 | 14 | February 19, 2025 |
| October 2024 | $559,861,264 | 12 | May 10, 2024 |
| October 2023 | $454,936,511 | 11 | June 12, 2023 |
| October 2022 | $481,360,735 | 10 | July 8, 2022 |
| October 2021 | $390,049,680 | 10 | September 15, 2021 |
Regulatory assets under management: $390,049,680 in the October 2021 data and $794,361,686 in the October 2026 data, up 104%.
Total employees: 10 in October 2021 and 16 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Registered or notice-filed in CO, WI.
- August 2026
- Registered or notice-filed in IL.
- April 2026
- Employees performing advisory functions went from 8 to 10.
- Regulatory assets under management went from $658,110,847 to $794,361,686 (+21%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Hurlow Wealth Management Group, Inc. (CRD 282587): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/hurlow-wealth-management-group-inc-bloomington-in-282587