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AdvisorCensus / Financial advisors / Georgia / Atlanta / Howard Capital Management, LLC

Howard Capital Management, LLC

Alpharetta, GASEC-registered investment adviserCRD 118070

Filed as HOWARD CAPITAL MANAGEMENT, LLC

Howard Capital Management, LLC is an SEC-registered investment advisory firm in Alpharetta, GA, registered since 2008, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 12, 2026.

17 years
registered since 2008
$8,006,828,875
assets under management
2 arrangements
Percentage of assets, Subscription
None
disclosure items (Item 11)

Quick answers

From the filing

How is Howard Capital Management, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Howard Capital Management, LLC reports these compensation arrangements: a percentage of assets under its management; subscription fees (for a newsletter or periodical).

Where is Howard Capital Management, LLC located?

Howard Capital Management, LLC's principal office is in Alpharetta, GA, according to its Form ADV; the July 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Howard Capital Management, LLC registered with the SEC or a state?

Howard Capital Management, LLC is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 118070.

How much does Howard Capital Management, LLC manage?

Howard Capital Management, LLC reports $8,006,828,875 in regulatory assets under management in its Form ADV filing dated June 12, 2026 (100% discretionary).

How have Howard Capital Management, LLC's assets and staff changed since 2021?

In the Form ADV data for Howard Capital Management, LLC: Regulatory assets under management: $2,548,057,547 in the October 2021 data and $8,006,828,875 in the October 2026 data, up 214%. Total employees: 39 in October 2021 and 45 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Howard Capital Management, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (9,734); high net worth individuals (812); corporations or other businesses not listed above (24).

Which custodians does Howard Capital Management, LLC use?

Howard Capital Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Clearing LLC and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Howard Capital Management, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118070

What changed in Howard Capital Management, LLC's recent Form ADV filings?

In the July 2026 filing data: Changed its legal name from Howard Capital Management, Inc. to Howard Capital Management, LLC.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Subscription fees (for a newsletter or periodical)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated June 12, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$8,006,828,875

$8,006,828,875 as of October 2026, filing dated June 12, 2026.

Discretionary: $8,006,828,875.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 9,734 Assets $2,454,977,644 (31%)
High net worth individuals
Clients 812 Assets $1,903,669,099 (24%)
Investment companies
Clients 7 Assets $1,044,183,776 (13%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 6 Assets $4,499,187 (0%)
Charitable organizations
Clients 7 Assets $19,115,736 (0%)
Other investment advisers
Clients 18 Assets $2,547,590,751 (32%)
Corporations or other businesses not listed above
Clients 24 Assets $32,792,682 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for investment companies (and business development companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2008 (17 years)
Employees
Total: 45. Performing investment advisory functions: 10.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the July 2026 filing
Huntsville, TXNesconset, NY
States registered or notice-filed
51 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$2.55B 2021 $5.51B 2022 $4.53B 2023 $5.23B 2024 $6.87B 2025 $8.01B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$8,006,828,87545June 12, 2026
October 2025$6,866,502,93243June 30, 2025
October 2024$5,232,377,71642March 28, 2024
October 2023$4,530,860,39441August 24, 2023
October 2022$5,506,820,52439April 14, 2022
October 2021$2,548,057,54739March 24, 2021

Regulatory assets under management: $2,548,057,547 in the October 2021 data and $8,006,828,875 in the October 2026 data, up 214%.

Total employees: 39 in October 2021 and 45 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. July 2026
    • Changed its legal name from Howard Capital Management, Inc. to Howard Capital Management, LLC.
  2. April 2026
    • Employees performing advisory functions went from 15 to 10.
    • Regulatory assets under management went from $6,866,502,932 to $8,006,828,875 (+17%).
    • Added an office in Nesconset, NY.
  3. March 2026
    • Updated its list of owners and control persons (Schedule A).
  4. December 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
401koptimizer.comadvisor.howardcm.comadvisor.howardcmetfs.comhcmguidedretirement.comhcmuniversity.comhowardcm.comhowardcmetfs.comhowardcmfunds.comhowardcmpws.comtspoptimizer.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Howard Capital Management, LLC (CRD 118070): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/howard-capital-management-llc-alpharetta-ga-118070