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AdvisorCensus / Financial advisors / North Carolina / Winston-Salem / Horizon Financial Services, LLC

Horizon Financial Services, LLC

Winston Salem, NCSEC-registered investment adviserCRD 158798

Filed as HORIZON FINANCIAL SERVICES, LLC

Horizon Financial Services, LLC is an SEC-registered investment advisory firm in Winston Salem, NC, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

8 years
registered since 2018
$262,446,082
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Horizon Financial Services, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Horizon Financial Services, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Horizon Financial Services, LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.6% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Horizon Financial Services, LLC located?

Horizon Financial Services, LLC's principal office is in Winston Salem, NC, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Horizon Financial Services, LLC registered with the SEC or a state?

Horizon Financial Services, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 158798.

How much does Horizon Financial Services, LLC manage?

Horizon Financial Services, LLC reports $262,446,082 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

How have Horizon Financial Services, LLC's assets and staff changed since 2021?

In the Form ADV data for Horizon Financial Services, LLC: Regulatory assets under management: $159,703,935 in the October 2021 data and $262,446,082 in the October 2026 data, up 64%. Total employees: 9 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Horizon Financial Services, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (297); high net worth individuals (94); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

Which custodians does Horizon Financial Services, LLC use?

Horizon Financial Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Horizon Financial Services, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158798

What changed in Horizon Financial Services, LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $212,623,929 to $262,446,082 (+23%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.6% to 2% a year (a range, as the brochure states it)

The brochure's wording
HFS charges an annual fee between 0.60% and 2.00% of the total assets under management.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$262,446,082

$262,446,082 as of October 2026, filing dated March 31, 2026.

Discretionary: $262,446,082.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 297 Assets $105,362,138 (40%)
High net worth individuals
Clients 94 Assets $154,801,495 (59%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $2,136,321 (1%)
Charitable organizations
Clients 1 Assets $146,093 (0%)
Corporations or other businesses not listed above
Clients 1 Assets $35 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 8. Performing investment advisory functions: 5.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Clemmons, NC
States registered or notice-filed
5 states or jurisdictions
FLNCNYSCTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$160M 2021 $156M 2022 $170M 2023 $178M 2024 $213M 2025 $262M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$262,446,0828March 31, 2026
October 2025$212,623,9298March 31, 2025
October 2024$177,764,6848March 28, 2024
October 2023$169,537,6658September 13, 2023
October 2022$155,897,9069July 20, 2022
October 2021$159,703,9359September 1, 2021

Regulatory assets under management: $159,703,935 in the October 2021 data and $262,446,082 in the October 2026 data, up 64%.

Total employees: 9 in October 2021 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $212,623,929 to $262,446,082 (+23%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
horizonfs.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Horizon Financial Services, LLC (CRD 158798): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/horizon-financial-services-llc-winston-salem-nc-158798