AdvisorCensus / Financial advisors / Minnesota / Minneapolis / Great River Financial
Great River Financial
Filed as GREAT RIVER FINANCIAL · Legal name Great River Financial LLC
Great River Financial is an SEC-registered investment advisory firm in Plymouth, MN, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 8, 2026.
Quick answers
From the filingHow is Great River Financial compensated?
On its Form ADV (Item 5.E, October 2026), Great River Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges.
How much does Great River Financial charge?
Its Form ADV Part 2A brochure dated February 11, 2026 states: Up to $1,000,000: 1% a year; Above $1,000,001: 0.1% a year; Hourly rate: $300 to $400 an hour (limited scope projects). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Great River Financial located?
Great River Financial's principal office is in Plymouth, MN, according to its Form ADV.
Is Great River Financial registered with the SEC or a state?
Great River Financial is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 314172.
How much does Great River Financial manage?
Great River Financial reports $201,939,212 in regulatory assets under management in its Form ADV filing dated September 8, 2026 (100% discretionary).
How have Great River Financial's assets and staff changed since 2021?
In the Form ADV data for Great River Financial: Regulatory assets under management: $0 in the October 2021 data and $201,939,212 in the October 2026 data. Total employees: 2 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Great River Financial serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (80); high net worth individuals (56).
Which custodians does Great River Financial use?
Great River Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Great River Financial report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/314172
Does Great River Financial state an account minimum?
Its Form ADV Part 2A brochure dated February 11, 2026 says: "Our minimum account size requirement is $250,000, and is inclusive of all household accounts. This minimum fee may be waived or amended at the discretion of GRF."
What changed in Great River Financial's recent Form ADV filings?
In the October 2026 filing data: Employees performing advisory functions went from 2 to 3.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $1,000,000 | 1% |
| Above $1,000,001 | 0.1% |
The brochure's wording
Our standard advisory fee is based on the market value of the assets under management and is calculated as follows: Household Account Value Annual Advisory Fee $0 - $1,000,000 1.00% $1,000,001 and above 0.10%
Account minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Our minimum account size requirement is $250,000, and is inclusive of all household accounts. This minimum fee may be waived or amended at the discretion of GRF.
Hourly rate: $300 to $400 an hour (limited scope projects)
The brochure's wording
Hourly financial planning engagements are offered on a limited basis at an hourly rate ranging from $300 - $400, for limited scope projects.
As stated in the firm's Form ADV Part 2A brochure dated February 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$201,939,212 as of October 2026, filing dated September 8, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Great River Financial LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2021 (5 years)
- Employees
- Total: 5. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
4 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $201,939,212 | 5 | September 8, 2026 |
| October 2025 | $162,062,965 | 4 | June 20, 2025 |
| October 2024 | $142,430,052 | 4 | August 29, 2024 |
| October 2023 | $119,809,969 | 3 | September 5, 2023 |
| October 2022 | $114,517,119 | 2 | February 28, 2022 |
| October 2021 | $0 | 2 | September 2, 2021 |
Regulatory assets under management: $0 in the October 2021 data and $201,939,212 in the October 2026 data.
Total employees: 2 in October 2021 and 5 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Employees performing advisory functions went from 2 to 3.
- February 2026
- Regulatory assets under management went from $162,062,965 to $201,939,212 (+25%).
- Employees performing advisory functions went from 1 to 2.
- December 2025
- Employees performing advisory functions went from 2 to 1.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Great River Financial (CRD 314172): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/great-river-financial-plymouth-mn-314172