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Gould Asset Management LLC

Claremont, CASEC-registered investment adviserCRD 113098

Filed as GOULD ASSET MANAGEMENT LLC

Gould Asset Management LLC is an SEC-registered investment advisory firm in Claremont, CA, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated April 16, 2026.

22 years
registered since 2004
$1,034,493,750
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Gould Asset Management LLC compensated?

On its Form ADV (Item 5.E, October 2026), Gould Asset Management LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

Where is Gould Asset Management LLC located?

Gould Asset Management LLC's principal office is in Claremont, CA, according to its Form ADV.

Is Gould Asset Management LLC registered with the SEC or a state?

Gould Asset Management LLC is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 113098.

How much does Gould Asset Management LLC manage?

Gould Asset Management LLC reports $1,034,493,750 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (96% discretionary).

How have Gould Asset Management LLC's assets and staff changed since 2021?

In the Form ADV data for Gould Asset Management LLC: Regulatory assets under management: $689,212,281 in the October 2021 data and $1,034,493,750 in the October 2026 data, up 50%. Total employees: 12 in October 2021 and 15 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Gould Asset Management LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (229); individuals (other than high net worth individuals) (120); charitable organizations (14).

Which custodians does Gould Asset Management LLC use?

Gould Asset Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Gould Asset Management LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113098

Does Gould Asset Management LLC state an account minimum?

Its Form ADV Part 2A brochure dated April 16, 2026 says: "Gould generally requires an aggregate minimum investment of $1 million. In its sole discretion, Gould may waive its required minimum investment."

What changed in Gould Asset Management LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $901,267,904 to $1,034,493,750 (+15%). Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Gould generally requires an aggregate minimum investment of $1 million. In its sole discretion, Gould may waive its required minimum investment.

As stated in the firm's Form ADV Part 2A brochure dated April 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,034,493,750

$1,034,493,750 as of October 2026, filing dated April 16, 2026.

Discretionary: $995,000,934.Non-discretionary: $39,492,816.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 120 Assets $77,547,824 (7%)
High net worth individuals
Clients 229 Assets $916,682,191 (89%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 14 Assets $40,263,735 (4%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Other

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2004 (22 years)
Employees
Total: 15. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
5 states or jurisdictions
CAFLNYORTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$689M 2021 $780M 2022 $701M 2023 $818M 2024 $901M 2025 $1.03B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,034,493,75015April 16, 2026
October 2025$901,267,90415March 28, 2025
October 2024$817,545,47614August 8, 2024
October 2023$701,109,71514March 31, 2023
October 2022$780,421,78712June 29, 2022
October 2021$689,212,28112March 30, 2021

Regulatory assets under management: $689,212,281 in the October 2021 data and $1,034,493,750 in the October 2026 data, up 50%.

Total employees: 12 in October 2021 and 15 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $901,267,904 to $1,034,493,750 (+15%).
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
gouldasset.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Gould Asset Management LLC (CRD 113098): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/gould-asset-management-llc-claremont-ca-113098