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Goodnow Investment Group LLC

Darien, CTSEC-registered investment adviserCRD 136792

Filed as GOODNOW INVESTMENT GROUP LLC

Goodnow Investment Group LLC is an SEC-registered investment advisory firm in Darien, CT, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 3, 2026.

20 years
registered since 2006
$1,133,994,925
assets under management
2 arrangements
Percentage of assets, Performance-based
None
disclosure items (Item 11)

Quick answers

From the filing

How is Goodnow Investment Group LLC compensated?

On its Form ADV (Item 5.E, October 2026), Goodnow Investment Group LLC reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

Where is Goodnow Investment Group LLC located?

Goodnow Investment Group LLC's principal office is in Darien, CT, according to its Form ADV.

Is Goodnow Investment Group LLC registered with the SEC or a state?

Goodnow Investment Group LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 136792.

How much does Goodnow Investment Group LLC manage?

Goodnow Investment Group LLC reports $1,133,994,925 in regulatory assets under management in its Form ADV filing dated March 3, 2026 (100% discretionary).

How have Goodnow Investment Group LLC's assets and staff changed since 2021?

In the Form ADV data for Goodnow Investment Group LLC: Regulatory assets under management: $1,029,794,652 in the October 2021 data and $1,133,994,925 in the October 2026 data, up 10%. Total employees: 9 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Goodnow Investment Group LLC serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (5); corporations or other businesses not listed above (1).

Which custodians does Goodnow Investment Group LLC use?

Goodnow Investment Group LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists JP Morgan Chase Bank as a custodian holding 10% or more of its separately managed account assets.

Does Goodnow Investment Group LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/136792

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 3, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,133,994,925

$1,133,994,925 as of October 2026, filing dated March 3, 2026.

Discretionary: $1,133,994,925.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Pooled investment vehicles (other than investment companies and business development companies)
Clients 5 Assets $1,107,488,561 (98%)
Corporations or other businesses not listed above
Clients 1 Assets $26,506,364 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2006 (20 years)
Employees
Total: 8. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
1 state or jurisdiction
CT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.03B 2021 $1.27B 2022 $755M 2023 $879M 2024 $1.09B 2025 $1.13B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,133,994,9258March 3, 2026
October 2025$1,094,186,4668March 12, 2025
October 2024$878,964,5798March 15, 2024
October 2023$755,140,2739March 8, 2023
October 2022$1,269,317,8099March 8, 2022
October 2021$1,029,794,6529March 1, 2021

Regulatory assets under management: $1,029,794,652 in the October 2021 data and $1,133,994,925 in the October 2026 data, up 10%.

Total employees: 9 in October 2021 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
goodnow.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Goodnow Investment Group LLC (CRD 136792): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/goodnow-investment-group-llc-darien-ct-136792