AdvisorCensus / Financial advisors / California / Los Angeles / Genter Capital Management
Genter Capital Management
Filed as GENTER CAPITAL MANAGEMENT · Legal name RNC Capital Management LLC
Genter Capital Management is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 1998, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated April 1, 2026.
Quick answers
From the filingHow is Genter Capital Management compensated?
On its Form ADV (Item 5.E, October 2026), Genter Capital Management reports these compensation arrangements: a percentage of assets under its management; other.
How much does Genter Capital Management charge?
Its Form ADV Part 2A brochure dated March 30, 2026 states: Flat fee: $250 (set up). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Genter Capital Management located?
Genter Capital Management's principal office is in Los Angeles, CA, according to its Form ADV.
Is Genter Capital Management registered with the SEC or a state?
Genter Capital Management is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 108618.
How much does Genter Capital Management manage?
Genter Capital Management reports $5,098,100,479 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary).
How have Genter Capital Management's assets and staff changed since 2021?
In the Form ADV data for Genter Capital Management: Regulatory assets under management: $4,150,654,605 in the October 2021 data and $5,098,100,479 in the October 2026 data, up 23%. Total employees: 74 in October 2021 and 63 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Genter Capital Management serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,132); high net worth individuals (937); corporations or other businesses not listed above (127).
Which custodians does Genter Capital Management use?
Genter Capital Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Genter Capital Management report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/108618
What changed in Genter Capital Management's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $4,527,711,109 to $5,098,100,479 (+13%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Minimum annual fee: $4,750
The brochure's wording
Genter Capital has a minimum annual fee of $4,750 for accounts below the standard minimum.
Flat fee: $250 (set up)
The brochure's wording
A nonrecurring, non-refundable one time set up fee of $250 is payable in advance.
As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$5,098,100,479 as of October 2026, filing dated April 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- RNC Capital Management LLC
- Also doing business as
- GENTER CAPITAL MANAGEMENT
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1998 (28 years)
- Employees
- Total: 63. Performing investment advisory functions: 13.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
45 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $5,098,100,479 | 63 | April 1, 2026 |
| October 2025 | $4,527,711,109 | 64 | March 28, 2025 |
| October 2024 | $4,197,945,247 | 65 | March 28, 2024 |
| October 2023 | $4,095,198,177 | 65 | May 8, 2023 |
| October 2022 | $4,516,068,412 | 67 | July 1, 2022 |
| October 2021 | $4,150,654,605 | 74 | August 10, 2021 |
Regulatory assets under management: $4,150,654,605 in the October 2021 data and $5,098,100,479 in the October 2026 data, up 23%.
Total employees: 74 in October 2021 and 63 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $4,527,711,109 to $5,098,100,479 (+13%).
- January 2026
- No longer registered or notice-filed in DC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Genter Capital Management (CRD 108618): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/genter-capital-management-los-angeles-ca-108618