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Geneva Partners, LLC

Lake Geneva, WISEC-registered investment adviserCRD 130768

Filed as GENEVA PARTNERS, LLC

Geneva Partners, LLC is an SEC-registered investment advisory firm in Lake Geneva, WI, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 1, 2026.

10 years
registered since 2016
$423,600,853
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Geneva Partners, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Geneva Partners, LLC reports these compensation arrangements: a percentage of assets under its management.

Where is Geneva Partners, LLC located?

Geneva Partners, LLC's principal office is in Lake Geneva, WI, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Geneva Partners, LLC registered with the SEC or a state?

Geneva Partners, LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 130768.

How much does Geneva Partners, LLC manage?

Geneva Partners, LLC reports $423,600,853 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary).

How have Geneva Partners, LLC's assets and staff changed since 2021?

In the Form ADV data for Geneva Partners, LLC: Regulatory assets under management: $282,364,750 in the October 2021 data and $423,600,853 in the October 2026 data, up 50%. Total employees: 8 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Geneva Partners, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (471); high net worth individuals (79); corporations or other businesses not listed above (15).

Which custodians does Geneva Partners, LLC use?

Geneva Partners, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Geneva Partners, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/130768

Does Geneva Partners, LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 26, 2026 says: "A minimum of $100,000 of assets under management is required for this service. This account size is negotiable under certain circumstances."

What changed in Geneva Partners, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 8 to 9. Registered or notice-filed in MO.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $100,000 (the brochure says it may be waived or negotiated)

The brochure's wording
A minimum of $100,000 of assets under management is required for this service. This account size is negotiable under certain circumstances.

As stated in the firm's Form ADV Part 2A brochure dated March 26, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$423,600,853

$423,600,853 as of October 2026, filing dated April 1, 2026.

Discretionary: $423,600,853.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 471 Assets $92,828,641 (22%)
High net worth individuals
Clients 79 Assets $318,528,595 (75%)
Corporations or other businesses not listed above
Clients 15 Assets $12,243,617 (3%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Also doing business as
GENEVA PARTNERS OF ILLINOIS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2016 (10 years)
Employees
Total: 9. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the May 2026 filing
Chicago, IL
States registered or notice-filed
10 states or jurisdictions
AZCAFLILMIMONJNYOHWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$282M 2021 $319M 2022 $290M 2023 $319M 2024 $387M 2025 $424M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$423,600,8539April 1, 2026
October 2025$387,318,8718March 13, 2025
October 2024$319,026,9568April 3, 2024
October 2023$290,354,6018March 29, 2023
October 2022$319,080,5938March 21, 2022
October 2021$282,364,7508October 1, 2021

Regulatory assets under management: $282,364,750 in the October 2021 data and $423,600,853 in the October 2026 data, up 50%.

Total employees: 8 in October 2021 and 9 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 8 to 9.
    • Registered or notice-filed in MO.
  2. January 2026
    • Added an office in Chicago, IL.
    • No longer registered or notice-filed in IA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
genevapartnersllc.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Geneva Partners, LLC (CRD 130768): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/geneva-partners-llc-lake-geneva-wi-130768