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Heck Capital Advisors, LLC

Rhinelander, WISEC-registered investment adviserCRD 143848

Filed as HECK CAPITAL ADVISORS, LLC

Heck Capital Advisors, LLC is an SEC-registered investment advisory firm in Rhinelander, WI, registered since 2007, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

19 years
registered since 2007
$11,311,723,809
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Heck Capital Advisors, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Heck Capital Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

Where is Heck Capital Advisors, LLC located?

Heck Capital Advisors, LLC's principal office is in Rhinelander, WI, according to its Form ADV; the April 2026 filing also lists 4 other offices (Schedule D, Section 1.F).

Is Heck Capital Advisors, LLC registered with the SEC or a state?

Heck Capital Advisors, LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 143848.

How much does Heck Capital Advisors, LLC manage?

Heck Capital Advisors, LLC reports $11,311,723,809 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (44% discretionary).

How have Heck Capital Advisors, LLC's assets and staff changed since 2021?

In the Form ADV data for Heck Capital Advisors, LLC: Regulatory assets under management: $5,959,673,065 in the October 2021 data and $11,311,723,809 in the October 2026 data, up 90%. Total employees: 19 in October 2021 and 30 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Heck Capital Advisors, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (553); high net worth individuals (496); charitable organizations (60).

Which custodians does Heck Capital Advisors, LLC use?

Heck Capital Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Midwest Institutional Trust Services, National Financial Services LLC and Voya Financial Partners, LLC as custodians holding 10% or more of its separately managed account assets.

Does Heck Capital Advisors, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/143848

What changed in Heck Capital Advisors, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 20 to 24. Regulatory assets under management went from $9,670,498,771 to $11,311,723,809 (+17%). Registered or notice-filed in AK, NH, OR.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$11,311,723,809

$11,311,723,809 as of October 2026, filing dated March 30, 2026.

Discretionary: $5,027,851,925.Non-discretionary: $6,283,871,884.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 553 Assets $271,128,698 (2%)
High net worth individuals
Clients 496 Assets $1,988,862,824 (18%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 14 Assets $3,992,363,945 (35%)
Charitable organizations
Clients 60 Assets $2,416,417,460 (21%)
Corporations or other businesses not listed above
Clients 10 Assets $2,642,950,882 (23%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Also doing business as
HECK CAPITAL ADVISORS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2007 (19 years)
Employees
Total: 30. Performing investment advisory functions: 24.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
4 other offices, as of the April 2026 filing
Green Bay, WIMilwaukee, WIMinnetonka, MNScottsdale, AZ
States registered or notice-filed
25 states or jurisdictions
AKAZCACOFLIAILINLAMIMNNCNHNJNMNVNYOHORPATNTXVAWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$5.96B 2021 $6.67B 2022 $5.62B 2023 $6.66B 2024 $9.67B 2025 $11.3B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$11,311,723,80930March 30, 2026
October 2025$9,670,498,77126March 18, 2025
October 2024$6,656,170,30320March 27, 2024
October 2023$5,620,331,49921March 30, 2023
October 2022$6,674,670,71519March 30, 2022
October 2021$5,959,673,06519August 4, 2021

Regulatory assets under management: $5,959,673,065 in the October 2021 data and $11,311,723,809 in the October 2026 data, up 90%.

Total employees: 19 in October 2021 and 30 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 20 to 24.
    • Regulatory assets under management went from $9,670,498,771 to $11,311,723,809 (+17%).
    • Registered or notice-filed in AK, NH, OR.
  2. January 2026
    • No longer registered or notice-filed in AR.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
heckcapital.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Heck Capital Advisors, LLC (CRD 143848): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/heck-capital-advisors-llc-rhinelander-wi-143848