AdvisorCensus / Financial advisors / Wisconsin / Heck Capital Advisors, LLC
Heck Capital Advisors, LLC is an SEC-registered investment advisory firm in Rhinelander, WI, registered since 2007, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.
Quick answers
From the filingHow is Heck Capital Advisors, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Heck Capital Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.
Where is Heck Capital Advisors, LLC located?
Heck Capital Advisors, LLC's principal office is in Rhinelander, WI, according to its Form ADV; the April 2026 filing also lists 4 other offices (Schedule D, Section 1.F).
Is Heck Capital Advisors, LLC registered with the SEC or a state?
Heck Capital Advisors, LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 143848.
How much does Heck Capital Advisors, LLC manage?
Heck Capital Advisors, LLC reports $11,311,723,809 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (44% discretionary).
How have Heck Capital Advisors, LLC's assets and staff changed since 2021?
In the Form ADV data for Heck Capital Advisors, LLC: Regulatory assets under management: $5,959,673,065 in the October 2021 data and $11,311,723,809 in the October 2026 data, up 90%. Total employees: 19 in October 2021 and 30 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Heck Capital Advisors, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (553); high net worth individuals (496); charitable organizations (60).
Which custodians does Heck Capital Advisors, LLC use?
Heck Capital Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Midwest Institutional Trust Services, National Financial Services LLC and Voya Financial Partners, LLC as custodians holding 10% or more of its separately managed account assets.
Does Heck Capital Advisors, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/143848
What changed in Heck Capital Advisors, LLC's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 20 to 24. Regulatory assets under management went from $9,670,498,771 to $11,311,723,809 (+17%). Registered or notice-filed in AK, NH, OR.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$11,311,723,809 as of October 2026, filing dated March 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Other
Registration and firm details
Items 1, 2, 5- Also doing business as
- HECK CAPITAL ADVISORS
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2007 (19 years)
- Employees
- Total: 30. Performing investment advisory functions: 24.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
4 other offices, as of the April 2026 filing
- States registered or notice-filed
-
25 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $11,311,723,809 | 30 | March 30, 2026 |
| October 2025 | $9,670,498,771 | 26 | March 18, 2025 |
| October 2024 | $6,656,170,303 | 20 | March 27, 2024 |
| October 2023 | $5,620,331,499 | 21 | March 30, 2023 |
| October 2022 | $6,674,670,715 | 19 | March 30, 2022 |
| October 2021 | $5,959,673,065 | 19 | August 4, 2021 |
Regulatory assets under management: $5,959,673,065 in the October 2021 data and $11,311,723,809 in the October 2026 data, up 90%.
Total employees: 19 in October 2021 and 30 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 20 to 24.
- Regulatory assets under management went from $9,670,498,771 to $11,311,723,809 (+17%).
- Registered or notice-filed in AK, NH, OR.
- January 2026
- No longer registered or notice-filed in AR.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Heck Capital Advisors, LLC (CRD 143848): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/heck-capital-advisors-llc-rhinelander-wi-143848