AdvisorCensus / Financial advisors / California / San Francisco / Franklin Advisory Services, LLC
Franklin Advisory Services, LLC is an SEC-registered investment advisory firm in San Mateo, FL, registered since 1996, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 16, 2026.
Quick answers
From the filingHow is Franklin Advisory Services, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Franklin Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management.
Where is Franklin Advisory Services, LLC located?
Franklin Advisory Services, LLC's principal office is in San Mateo, FL, according to its Form ADV.
Is Franklin Advisory Services, LLC registered with the SEC or a state?
Franklin Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 1996. Status as filed: Approved. CRD 111361.
How much does Franklin Advisory Services, LLC manage?
Franklin Advisory Services, LLC reports $14,072,273,998 in regulatory assets under management in its Form ADV filing dated September 16, 2026 (100% discretionary).
How have Franklin Advisory Services, LLC's assets and staff changed since 2021?
In the Form ADV data for Franklin Advisory Services, LLC: Regulatory assets under management: $3,539,803,143 in the October 2021 data and $14,072,273,998 in the October 2026 data, up 298%. Total employees: 5 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Franklin Advisory Services, LLC serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (36); investment companies (30).
Does Franklin Advisory Services, LLC report any disciplinary disclosures?
Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111361
What changed in Franklin Advisory Services, LLC's recent Form ADV filings?
In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated July 23, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$14,072,273,998 as of October 2026, filing dated September 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for investment companies (and business development companies)
- Portfolio management for pooled investment vehicles (other than investment companies)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1996 (30 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 113 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $14,072,273,998 | 2 | September 16, 2026 |
| October 2025 | $9,181,743,533 | 2 | June 10, 2025 |
| October 2024 | $7,713,757,436 | 3 | December 22, 2023 |
| October 2023 | $4,625,492,232 | 4 | August 10, 2023 |
| October 2022 | $4,682,291,020 | 4 | December 24, 2021 |
| October 2021 | $3,539,803,143 | 5 | September 1, 2021 |
Regulatory assets under management: $3,539,803,143 in the October 2021 data and $14,072,273,998 in the October 2026 data, up 298%.
Total employees: 5 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Updated its list of owners and control persons (Schedule A).
- July 2026
- Updated its list of owners and control persons (Schedule A).
- January 2026
- Regulatory assets under management went from $9,181,743,533 to $14,072,273,998 (+53%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Franklin Advisory Services, LLC (CRD 111361): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/franklin-advisory-services-llc-san-mateo-fl-111361