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AdvisorCensus / Financial advisors / California / San Francisco / Franklin Advisory Services, LLC

Franklin Advisory Services, LLC

San Mateo, FLSEC-registered investment adviserCRD 111361

Filed as FRANKLIN ADVISORY SERVICES, LLC

Franklin Advisory Services, LLC is an SEC-registered investment advisory firm in San Mateo, FL, registered since 1996, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated September 16, 2026.

30 years
registered since 1996
$14,072,273,998
assets under management
1 arrangement
Percentage of assets
3
disclosure items (Item 11)

Quick answers

From the filing

How is Franklin Advisory Services, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Franklin Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management.

Where is Franklin Advisory Services, LLC located?

Franklin Advisory Services, LLC's principal office is in San Mateo, FL, according to its Form ADV.

Is Franklin Advisory Services, LLC registered with the SEC or a state?

Franklin Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 1996. Status as filed: Approved. CRD 111361.

How much does Franklin Advisory Services, LLC manage?

Franklin Advisory Services, LLC reports $14,072,273,998 in regulatory assets under management in its Form ADV filing dated September 16, 2026 (100% discretionary).

How have Franklin Advisory Services, LLC's assets and staff changed since 2021?

In the Form ADV data for Franklin Advisory Services, LLC: Regulatory assets under management: $3,539,803,143 in the October 2021 data and $14,072,273,998 in the October 2026 data, up 298%. Total employees: 5 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Franklin Advisory Services, LLC serve?

By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (36); investment companies (30).

Does Franklin Advisory Services, LLC report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111361

What changed in Franklin Advisory Services, LLC's recent Form ADV filings?

In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated July 23, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$14,072,273,998

$14,072,273,998 as of October 2026, filing dated September 16, 2026.

Discretionary: $14,072,273,998.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Investment companies
Clients 30 Assets $9,213,823,226 (65%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 36 Assets $4,858,450,772 (35%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for investment companies (and business development companies)
  • Portfolio management for pooled investment vehicles (other than investment companies)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1996 (30 years)
Employees
Total: 2. Performing investment advisory functions: 2.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
CA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$3.54B 2021 $4.68B 2022 $4.63B 2023 $7.71B 2024 $9.18B 2025 $14.1B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$14,072,273,9982September 16, 2026
October 2025$9,181,743,5332June 10, 2025
October 2024$7,713,757,4363December 22, 2023
October 2023$4,625,492,2324August 10, 2023
October 2022$4,682,291,0204December 24, 2021
October 2021$3,539,803,1435September 1, 2021

Regulatory assets under management: $3,539,803,143 in the October 2021 data and $14,072,273,998 in the October 2026 data, up 298%.

Total employees: 5 in October 2021 and 2 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Updated its list of owners and control persons (Schedule A).
  2. July 2026
    • Updated its list of owners and control persons (Schedule A).
  3. January 2026
    • Regulatory assets under management went from $9,181,743,533 to $14,072,273,998 (+53%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
franklinindices.comfranklinresources.comfranklintempleton.comfranklintempletonglobal.comfranklintempletonme.comfranklintempletonoffshore.comfranklintempletontalkingmarkets.libsyn.comftinstitutional.comftinstitutionalapac.comftinstitutionalemea.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Franklin Advisory Services, LLC (CRD 111361): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/franklin-advisory-services-llc-san-mateo-fl-111361