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Focus Financial

Minneapolis, MNSEC-registered investment adviserCRD 116140

Filed as FOCUS FINANCIAL · Legal name Focus Financial Network, Inc.

Focus Financial is an SEC-registered investment advisory firm in Minneapolis, MN, registered since 2010, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated October 1, 2026.

16 years
registered since 2010
$6,823,756,233
assets under management
4 arrangements
Percentage of assets, Hourly and more
3
disclosure items (Item 11)

Quick answers

From the filing

How is Focus Financial compensated?

On its Form ADV (Item 5.E, October 2026), Focus Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

Where is Focus Financial located?

Focus Financial's principal office is in Minneapolis, MN, according to its Form ADV; the September 2026 filing also lists 17 other offices (Schedule D, Section 1.F).

Is Focus Financial registered with the SEC or a state?

Focus Financial is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 116140.

How much does Focus Financial manage?

Focus Financial reports $6,823,756,233 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (96% discretionary).

How have Focus Financial's assets and staff changed since 2021?

In the Form ADV data for Focus Financial: Regulatory assets under management: $4,166,788,948 in the October 2021 data and $6,823,756,233 in the October 2026 data, up 64%. Total employees: 202 in October 2021 and 189 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Focus Financial serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,863); high net worth individuals (1,697); corporations or other businesses not listed above (88).

Which custodians does Focus Financial use?

Focus Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Pershing LLC as custodians holding 10% or more of its separately managed account assets.

Does Focus Financial report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116140

What changed in Focus Financial's recent Form ADV filings?

In the October 2026 filing data: Registered or notice-filed in HI.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 26, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$6,823,756,233

$6,823,756,233 as of October 2026, filing dated October 1, 2026.

Discretionary: $6,573,904,985.Non-discretionary: $249,851,248.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 11,863 Assets $2,837,538,858 (42%)
High net worth individuals
Clients 1,697 Assets $3,863,492,613 (57%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 33 Assets $52,722,506 (1%)
Charitable organizations
Clients 3 Assets $2,038,984 (0%)
Corporations or other businesses not listed above
Clients 88 Assets $67,963,272 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Focus Financial Network, Inc.
Also doing business as
BROOKLANDS, FDI INCORPORATED/FINANCIAL DESIGNS, MCMURRAY WHITNEY FINANCIAL, MERTZ WEALTH STRATEGIES, INC., MOSER & HEIER FINANCIAL SOLUTIONS, THE BASBALLE GROUP
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2010 (16 years)
Employees
Total: 189. Performing investment advisory functions: 114.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
17 other offices, as of the September 2026 filing
Alexandria, MNBemidji, MNBloomington, MNBurnsville, MNEdina, MNElk Grove, ILFosston, MNLisle, ILMinneapolis, MNNorth Branch, MNSt Louis Park, MNSt. Charles, MNSt. Louis Park, MNWaconia, MNWausau, WIWinona, MNWoodbury, MN
States registered or notice-filed
47 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$4.17B 2021 $5.08B 2022 $4.46B 2023 $5.39B 2024 $6.26B 2025 $6.82B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$6,823,756,233189October 1, 2026
October 2025$6,262,663,508172July 21, 2025
October 2024$5,385,968,542167September 24, 2024
October 2023$4,459,201,828194September 29, 2023
October 2022$5,084,683,954210September 6, 2022
October 2021$4,166,788,948202March 25, 2021

Regulatory assets under management: $4,166,788,948 in the October 2021 data and $6,823,756,233 in the October 2026 data, up 64%.

Total employees: 202 in October 2021 and 189 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Registered or notice-filed in HI.
  2. September 2026
    • Added an office in St. Louis Park, MN.
  3. April 2026
    • No longer lists the business name AFC Financial Advisory Group.
    • No longer lists the business name Mertz Wealth Strategies.
    • Added the business name Mertz Wealth Strategies, Inc..
    • Added the business name McMurray Whitney Financial.
    • Added the business name The Basballe Group.
    • Its Item 11 disclosure answers changed.
    • Employees performing advisory functions went from 118 to 114.
    • Added an office in North Branch, MN.
    • No longer lists an office in Bloomington, MN.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
focusfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Focus Financial (CRD 116140): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/focus-financial-minneapolis-mn-116140