AdvisorCensus / Financial advisors / Minnesota / Minneapolis / Focus Financial
Focus Financial
Filed as FOCUS FINANCIAL · Legal name Focus Financial Network, Inc.
Focus Financial is an SEC-registered investment advisory firm in Minneapolis, MN, registered since 2010, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated October 1, 2026.
Quick answers
From the filingHow is Focus Financial compensated?
On its Form ADV (Item 5.E, October 2026), Focus Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.
Where is Focus Financial located?
Focus Financial's principal office is in Minneapolis, MN, according to its Form ADV; the September 2026 filing also lists 17 other offices (Schedule D, Section 1.F).
Is Focus Financial registered with the SEC or a state?
Focus Financial is an SEC-registered investment advisory firm, registered since 2010. Status as filed: Approved. CRD 116140.
How much does Focus Financial manage?
Focus Financial reports $6,823,756,233 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (96% discretionary).
How have Focus Financial's assets and staff changed since 2021?
In the Form ADV data for Focus Financial: Regulatory assets under management: $4,166,788,948 in the October 2021 data and $6,823,756,233 in the October 2026 data, up 64%. Total employees: 202 in October 2021 and 189 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Focus Financial serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,863); high net worth individuals (1,697); corporations or other businesses not listed above (88).
Which custodians does Focus Financial use?
Focus Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Pershing LLC as custodians holding 10% or more of its separately managed account assets.
Does Focus Financial report any disciplinary disclosures?
Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), and 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116140
What changed in Focus Financial's recent Form ADV filings?
In the October 2026 filing data: Registered or notice-filed in HI.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 26, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$6,823,756,233 as of October 2026, filing dated October 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Legal name
- Focus Financial Network, Inc.
- Also doing business as
- BROOKLANDS, FDI INCORPORATED/FINANCIAL DESIGNS, MCMURRAY WHITNEY FINANCIAL, MERTZ WEALTH STRATEGIES, INC., MOSER & HEIER FINANCIAL SOLUTIONS, THE BASBALLE GROUP
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2010 (16 years)
- Employees
- Total: 189. Performing investment advisory functions: 114.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
17 other offices, as of the September 2026 filing
- States registered or notice-filed
-
47 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 113 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $6,823,756,233 | 189 | October 1, 2026 |
| October 2025 | $6,262,663,508 | 172 | July 21, 2025 |
| October 2024 | $5,385,968,542 | 167 | September 24, 2024 |
| October 2023 | $4,459,201,828 | 194 | September 29, 2023 |
| October 2022 | $5,084,683,954 | 210 | September 6, 2022 |
| October 2021 | $4,166,788,948 | 202 | March 25, 2021 |
Regulatory assets under management: $4,166,788,948 in the October 2021 data and $6,823,756,233 in the October 2026 data, up 64%.
Total employees: 202 in October 2021 and 189 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Registered or notice-filed in HI.
- September 2026
- Added an office in St. Louis Park, MN.
- April 2026
- No longer lists the business name AFC Financial Advisory Group.
- No longer lists the business name Mertz Wealth Strategies.
- Added the business name Mertz Wealth Strategies, Inc..
- Added the business name McMurray Whitney Financial.
- Added the business name The Basballe Group.
- Its Item 11 disclosure answers changed.
- Employees performing advisory functions went from 118 to 114.
- Added an office in North Branch, MN.
- No longer lists an office in Bloomington, MN.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Focus Financial (CRD 116140): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/focus-financial-minneapolis-mn-116140