AdvisorCensus / Financial advisors / Florida / Deltona / Firstrust
Firstrust is an SEC-registered investment advisory firm in Daytona Beach, FL, registered since 1999, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 3, 2026.
Quick answers
From the filingHow is Firstrust compensated?
On its Form ADV (Item 5.E, October 2026), Firstrust reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
How much does Firstrust charge?
Its Form ADV Part 2A brochure dated March 27, 2026 states: Asset-based fee: 0.5% to 0.85% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Firstrust located?
Firstrust's principal office is in Daytona Beach, FL, according to its Form ADV; the October 2026 filing also lists 2 other offices (Schedule D, Section 1.F).
Is Firstrust registered with the SEC or a state?
Firstrust is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 111800.
How much does Firstrust manage?
Firstrust reports $250,000,000 in regulatory assets under management in its Form ADV filing dated September 3, 2026 (92% discretionary).
How have Firstrust's assets and staff changed since 2021?
In the Form ADV data for Firstrust: Regulatory assets under management: $177,000,000 in the October 2021 data and $250,000,000 in the October 2026 data, up 41%. Total employees: 9 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Firstrust serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (117); individuals (other than high net worth individuals) (10); pension and profit sharing plans (but not the plan participants or government pension plans) (1).
Which custodians does Firstrust use?
Firstrust's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Firstrust report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111800
What changed in Firstrust's recent Form ADV filings?
In the October 2026 filing data: Added an office in Orlando, FL. Added an office in Tampa, FL.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.5% to 0.85% a year (a range, as the brochure states it)
The brochure's wording
Flat percentage fee ranges from 0.85% to 0.50% based on relationship size and complexity.
Individually proposed; flat percentage fee ranges from 0.85% to 0.50% based on relationship size and complexity.
As stated in the firm's Form ADV Part 2A brochure dated March 27, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$250,000,000 as of October 2026, filing dated September 3, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Firstrust LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1999 (27 years)
- Employees
- Total: 6. Performing investment advisory functions: 5.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
2 other offices, as of the October 2026 filing
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $250,000,000 | 6 | September 3, 2026 |
| October 2025 | $202,700,000 | 7 | March 7, 2025 |
| October 2024 | $200,000,000 | 7 | March 13, 2024 |
| October 2023 | $180,000,000 | 8 | March 30, 2023 |
| October 2022 | $188,000,000 | 9 | September 14, 2022 |
| October 2021 | $177,000,000 | 9 | June 25, 2021 |
Regulatory assets under management: $177,000,000 in the October 2021 data and $250,000,000 in the October 2026 data, up 41%.
Total employees: 9 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Added an office in Orlando, FL.
- Added an office in Tampa, FL.
- April 2026
- Regulatory assets under management went from $202,700,000 to $250,000,000 (+23%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Firstrust (CRD 111800): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/firstrust-daytona-beach-fl-111800