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First Nebraska Financial Services

North Platte, NESEC-registered investment adviserCRD 298667

Filed as FIRST NEBRASKA FINANCIAL SERVICES · Legal name First Nebraska Advisory LLC

First Nebraska Financial Services is an SEC-registered investment advisory firm in North Platte, NE, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 2, 2026.

7 years
registered since 2019
$457,995,070
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is First Nebraska Financial Services compensated?

On its Form ADV (Item 5.E, October 2026), First Nebraska Financial Services reports these compensation arrangements: a percentage of assets under its management.

Where is First Nebraska Financial Services located?

First Nebraska Financial Services' principal office is in North Platte, NE, according to its Form ADV.

Is First Nebraska Financial Services registered with the SEC or a state?

First Nebraska Financial Services is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 298667.

How much does First Nebraska Financial Services manage?

First Nebraska Financial Services reports $457,995,070 in regulatory assets under management in its Form ADV filing dated September 2, 2026 (0% discretionary).

How have First Nebraska Financial Services' assets and staff changed since 2021?

In the Form ADV data for First Nebraska Financial Services: Regulatory assets under management: $225,523,021 in the October 2021 data and $457,995,070 in the October 2026 data, up 103%. Total employees: 3 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does First Nebraska Financial Services serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (378); high net worth individuals (85); pension and profit sharing plans (but not the plan participants or government pension plans) (11).

Which custodians does First Nebraska Financial Services use?

First Nebraska Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does First Nebraska Financial Services report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298667

Does First Nebraska Financial Services state an account minimum?

Its Form ADV Part 2A brochure dated March 11, 2026 says: "There is no minimum account value required to open an account with Adviser."

What changed in First Nebraska Financial Services' recent Form ADV filings?

In the October 2026 filing data: Registered or notice-filed in NH.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: None

The brochure's wording
There is no minimum account value required to open an account with Adviser.

As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$457,995,070

$457,995,070 as of October 2026, filing dated September 2, 2026.

Discretionary: $0.Non-discretionary: $457,995,070.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 378 Assets $153,157,040 (33%)
High net worth individuals
Clients 85 Assets $281,515,465 (61%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 11 Assets $18,680,444 (4%)
Charitable organizations
Clients Fewer than 5 Assets $4,642,121 (1%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
First Nebraska Advisory LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2019 (7 years)
Employees
Total: 7. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
9 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$226M 2021 $282M 2022 $297M 2023 $358M 2024 $413M 2025 $458M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$457,995,0707September 2, 2026
October 2025$413,039,0016July 22, 2025
October 2024$357,535,5427April 10, 2024
October 2023$296,710,9545March 3, 2023
October 2022$282,326,4523February 28, 2022
October 2021$225,523,0213June 30, 2021

Regulatory assets under management: $225,523,021 in the October 2021 data and $457,995,070 in the October 2026 data, up 103%.

Total employees: 3 in October 2021 and 7 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Registered or notice-filed in NH.
  2. April 2026
    • Regulatory assets under management went from $413,039,001 to $457,995,070 (+11%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
firstnebraskafinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. First Nebraska Financial Services (CRD 298667): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/first-nebraska-financial-services-north-platte-ne-298667