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Financial Life Planners

Tempe, AZSEC-registered investment adviserCRD 129415

Filed as FINANCIAL LIFE PLANNERS · Legal name Financial Life Planners LLC

Financial Life Planners is an SEC-registered investment advisory firm in Tempe, AZ, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

3 years
registered since 2023
$208,356,675
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is Financial Life Planners compensated?

On its Form ADV (Item 5.E, October 2026), Financial Life Planners reports these compensation arrangements: a percentage of assets under its management; hourly charges.

How much does Financial Life Planners charge?

Its Form ADV Part 2A brochure dated March 30, 2026 states: Up to $99,999.99: 1.5% a year; $100,000 to $249,999.99: 1.3% a year; $250,000 to $499,999.99: 1.2% a year; $500,000 to $1,999,999.99: 1% a year; Above $2,000,000: 0.75% a year; Hourly rate: $250 an hour (stand-alone financial planning services); Flat fee: $1,000 to $2,500 (stand-alone financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Financial Life Planners located?

Financial Life Planners' principal office is in Tempe, AZ, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Financial Life Planners registered with the SEC or a state?

Financial Life Planners is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 129415.

How much does Financial Life Planners manage?

Financial Life Planners reports $208,356,675 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

How have Financial Life Planners' assets and staff changed since 2023?

In the Form ADV data for Financial Life Planners: Regulatory assets under management: $112,792,467 in the October 2023 data and $208,356,675 in the October 2026 data, up 85%. Total employees: 4 in October 2023 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Financial Life Planners serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (229); high net worth individuals (69).

Which custodians does Financial Life Planners use?

Financial Life Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Financial Life Planners report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/129415

Does Financial Life Planners state an account minimum?

Its Form ADV Part 2A brochure dated March 30, 2026 says: "Financial Life Planners does not have a mandatory minimum account size but usually onboards accounts with a minimum of $500,000."

What changed in Financial Life Planners' recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $174,578,704 to $208,356,675 (+19%). Registered or notice-filed in WA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A
AssetsAnnual rate
Up to $99,999.991.5%
$100,000 to $249,999.991.3%
$250,000 to $499,999.991.2%
$500,000 to $1,999,999.991%
Above $2,000,0000.75%
The brochure's wording
Our annualized fee schedule is: ASSETS UNDER MANAGEMENT MANAGEMENT FEE FIRST $99,999.99 1.5% $100,000 – $249,999.99 1.3% $250,000 – $499,999.99 1.2% $500,000 - $1,999,999.99 1% $2,000,000 + .75%

Account minimum: $500,000

The brochure's wording
Financial Life Planners does not have a mandatory minimum account size but usually onboards accounts with a minimum of $500,000.

Hourly rate: $250 an hour (stand-alone financial planning services)

The brochure's wording
These financial planning services will be charged a fee for service at an hourly rate of $250 or a one-time fee that ranges between $1,000 and $2,500.

Flat fee: $1,000 to $2,500 (stand-alone financial planning services)

The brochure's wording
These financial planning services will be charged a fee for service at an hourly rate of $250 or a one-time fee that ranges between $1,000 and $2,500.

As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$208,356,675

$208,356,675 as of October 2026, filing dated March 30, 2026.

Discretionary: $208,322,075.Non-discretionary: $34,600.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 229 Assets $78,912,974 (38%)
High net worth individuals
Clients 69 Assets $129,443,701 (62%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Financial Life Planners LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2023 (3 years)
Employees
Total: 7. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Scottsdale, AZ
States registered or notice-filed
8 states or jurisdictions
AZCAFLNMORPATXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$113M 2023 $133M 2024 $175M 2025 $208M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$208,356,6757March 30, 2026
October 2025$174,578,7046July 29, 2025
October 2024$133,000,0005August 27, 2024
October 2023$112,792,4674March 31, 2023

Regulatory assets under management: $112,792,467 in the October 2023 data and $208,356,675 in the October 2026 data, up 85%.

Total employees: 4 in October 2023 and 7 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $174,578,704 to $208,356,675 (+19%).
    • Registered or notice-filed in WA.
  2. December 2025
    • Registered or notice-filed in NM, OR.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
financiallifeplanners.compodcasts.apple.com/us/podcast/financial-life-planning-with-cynthia-and-gina/id1599602319

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Financial Life Planners (CRD 129415): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/financial-life-planners-tempe-az-129415