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AdvisorCensus / Financial advisors / California / Riverside / Falcon Wealth Planning, LLC

Falcon Wealth Planning, LLC

Ontario, CASEC-registered investment adviserCRD 174092

Filed as FALCON WEALTH PLANNING, LLC

Falcon Wealth Planning, LLC is an SEC-registered investment advisory firm in Ontario, CA, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 25, 2026.

8 years
registered since 2018
$1,955,964,732
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Falcon Wealth Planning, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Falcon Wealth Planning, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

Where is Falcon Wealth Planning, LLC located?

Falcon Wealth Planning, LLC's principal office is in Ontario, CA, according to its Form ADV; the October 2026 filing also lists 42 other offices (Schedule D, Section 1.F).

Is Falcon Wealth Planning, LLC registered with the SEC or a state?

Falcon Wealth Planning, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 174092.

How much does Falcon Wealth Planning, LLC manage?

Falcon Wealth Planning, LLC reports $1,955,964,732 in regulatory assets under management in its Form ADV filing dated September 25, 2026 (99% discretionary).

How have Falcon Wealth Planning, LLC's assets and staff changed since 2021?

In the Form ADV data for Falcon Wealth Planning, LLC: Regulatory assets under management: $414,121,773 in the October 2021 data and $1,955,964,732 in the October 2026 data, up 372%. Total employees: 19 in October 2021 and 40 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Falcon Wealth Planning, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,053); high net worth individuals (528); corporations or other businesses not listed above (20).

Which custodians does Falcon Wealth Planning, LLC use?

Falcon Wealth Planning, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Falcon Wealth Planning, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174092

Does Falcon Wealth Planning, LLC state an account minimum?

Its Form ADV Part 2A brochure dated August 28, 2026 says: "There is no account minimum for any of FWP’s services."

What changed in Falcon Wealth Planning, LLC's recent Form ADV filings?

In the October 2026 filing data: Employees performing advisory functions went from 23 to 22.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
There is no account minimum for any of FWP’s services.

As stated in the firm's Form ADV Part 2A brochure dated August 28, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,955,964,732

$1,955,964,732 as of October 2026, filing dated September 25, 2026.

Discretionary: $1,932,587,817.Non-discretionary: $23,376,915.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,053 Assets $437,550,007 (22%)
High net worth individuals
Clients 528 Assets $1,481,508,689 (76%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 10 Assets $3,554,136 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 20 Assets $33,351,900 (2%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 40. Performing investment advisory functions: 22.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
42 other offices, as of the October 2026 filing
Albuquerque, NMAnn Arbor, MIArlington, VAAustin, TXBethesda, MDBoston, MACentury City, CADenver, COEdina, MNFresno, CAGilbert, AZIrvine, CALas Vegas, NVMiami Beach, FLMiddleton, WIMilwaukee, WIMonterey, CANashville, TNNew York, NYNewton Square, PANorth Charleston, SCNorwalk, CTOakbrook Terrace, ILOakland, CAOklahoma City, OKPalm Desert, CAPasadena, CAPortland, ORSacramento, CASan Diego, CASan Jose, CASan Ramon, CASanta Rosa, CASe Olympia, WASeattle, WAShort Hills, NJSt. Louis, MOTemecula, CATempe, AZTorrance, CAWest Lafayette, INWestlake, CA
States registered or notice-filed
31 states or jurisdictions
AZCACOCTFLGAILINKYLAMAMDMIMNMONCNHNJNMNVNYOKORPASCTNTXVAWAWIWV

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$414M 2021 $456M 2022 $674M 2023 $1.02B 2024 $1.16B 2025 $1.96B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,955,964,73240September 25, 2026
October 2025$1,159,538,04541July 15, 2025
October 2024$1,024,904,15734September 6, 2024
October 2023$673,715,73927September 15, 2023
October 2022$456,454,61422September 27, 2022
October 2021$414,121,77319September 28, 2021

Regulatory assets under management: $414,121,773 in the October 2021 data and $1,955,964,732 in the October 2026 data, up 372%.

Total employees: 19 in October 2021 and 40 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Employees performing advisory functions went from 23 to 22.
  2. September 2026
    • Reported a succession: took over the business of Falcon Wealth Planning, Inc. (CRD 174092) on April 10, 2026.
    • Changed its legal name from Falcon Wealth Planning, Inc. to Falcon Wealth Planning, LLC.
    • Employees performing advisory functions went from 24 to 23.
    • Updated its list of owners and control persons (Schedule A).
  3. July 2026
    • Employees performing advisory functions went from 23 to 24.
    • Regulatory assets under management went from $1,552,684,912 to $1,919,773,886 (+24%).
  4. March 2026
    • Regulatory assets under management went from $1,159,538,045 to $1,552,684,912 (+34%).
  5. February 2026
    • Employees performing advisory functions went from 24 to 23.
  6. January 2026
    • Employees performing advisory functions went from 25 to 24.
  7. December 2025
    • Employees performing advisory functions went from 24 to 25.
    • Registered or notice-filed in GA, KY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
falconwealthplanning.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Falcon Wealth Planning, LLC (CRD 174092): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/falcon-wealth-planning-llc-ontario-ca-174092