AdvisorCensus / Financial advisors / North Carolina / Durham / Eton Advisors
Eton Advisors is an SEC-registered investment advisory firm in Chapel Hill, NC, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 14, 2026.
Quick answers
From the filingHow is Eton Advisors compensated?
On its Form ADV (Item 5.E, October 2026), Eton Advisors reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other.
What does Eton Advisors' brochure say about its fees?
Its Form ADV Part 2A brochure dated August 14, 2026 states: Up to $5,000,000: 1% a year; $5,000,000 to $10,000,000: 0.75% a year; $10,000,000 to $25,000,000: 0.65% a year; $25,000,000 to $50,000,000: 0.55% a year; $50,000,000 to $75,000,000: 0.45% a year; $75,000,000 to $100,000,000: 0.4% a year; Above $100,000,000: 0.35% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Eton Advisors located?
Eton Advisors' principal office is in Chapel Hill, NC, according to its Form ADV.
Is Eton Advisors registered with the SEC or a state?
Eton Advisors is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 289395.
How much does Eton Advisors manage?
Eton Advisors reports $1,886,697,575 in regulatory assets under management in its Form ADV filing dated August 14, 2026 (75% discretionary).
How have Eton Advisors' assets and staff changed since 2021?
In the Form ADV data for Eton Advisors: Regulatory assets under management: $1,442,014,142 in the October 2021 data and $1,886,697,575 in the October 2026 data, up 31%. Total employees: 11 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Eton Advisors serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (69); individuals (other than high net worth individuals) (46); other (12).
Which custodians does Eton Advisors use?
Eton Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists BNY Mellon, National Association and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.
Does Eton Advisors report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289395
What changed in Eton Advisors' recent Form ADV filings?
In the September 2026 filing data: Registered or notice-filed in DC.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $5,000,000 | 1% |
| $5,000,000 to $10,000,000 | 0.75% |
| $10,000,000 to $25,000,000 | 0.65% |
| $25,000,000 to $50,000,000 | 0.55% |
| $50,000,000 to $75,000,000 | 0.45% |
| $75,000,000 to $100,000,000 | 0.4% |
| Above $100,000,000 | 0.35% |
The brochure's wording
For our wealth management and family office services, we charge a single fee based on the value of assets we oversee. Asset-Based Fee Schedule Account(s)/Portfolio Value Annual Percentage First $5,000,000 1.00% Next $5,000,000 0.75% Next $15,000,000 0.65% Next $25,000,000 0.55% Next $25,000,000 0.45% Next $25,000,000 0.40% Over $100,000,000 0.35%
Service fees: All fee arrangements are negotiable at our sole discretion. Specific fee arrangements, including fixed flat fees, will be set forth in your Agreement with us. Fees can be waived at Eton’s discretion.
As stated in the firm's Form ADV Part 2A brochure dated August 14, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,886,697,575 as of October 2026, filing dated August 14, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Publication of periodicals or newsletters
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- Eton Advisors Group, LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2017 (9 years)
- Employees
- Total: 11. Performing investment advisory functions: 5.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
12 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,886,697,575 | 11 | August 14, 2026 |
| October 2025 | $1,943,386,809 | 12 | June 30, 2025 |
| October 2024 | $1,961,699,026 | 13 | August 26, 2024 |
| October 2023 | $1,614,934,168 | 12 | September 19, 2023 |
| October 2022 | $1,769,906,043 | 12 | August 1, 2022 |
| October 2021 | $1,442,014,142 | 11 | September 1, 2021 |
Regulatory assets under management: $1,442,014,142 in the October 2021 data and $1,886,697,575 in the October 2026 data, up 31%.
Total employees: 11 in October 2021 and 11 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Registered or notice-filed in DC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Eton Advisors (CRD 289395): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/eton-advisors-chapel-hill-nc-289395