AdvisorCensus / Financial advisors / Missouri / Kansas City / ETF Portfolio Partners, Inc.
ETF Portfolio Partners, Inc. is an SEC-registered investment advisory firm in Leawood, KS, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 23, 2026.
Quick answers
From the filingHow is ETF Portfolio Partners, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), ETF Portfolio Partners, Inc. reports these compensation arrangements: a percentage of assets under its management.
What does ETF Portfolio Partners, Inc.'s brochure say about its fees?
Its Form ADV Part 2A brochure dated January 23, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $5,000,000: 0.75% a year; Above $5,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is ETF Portfolio Partners, Inc. located?
ETF Portfolio Partners, Inc.'s principal office is in Leawood, KS, according to its Form ADV; the February 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is ETF Portfolio Partners, Inc. registered with the SEC or a state?
ETF Portfolio Partners, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 128366.
How much does ETF Portfolio Partners, Inc. manage?
ETF Portfolio Partners, Inc. reports $431,143,922 in regulatory assets under management in its Form ADV filing dated January 23, 2026 (100% discretionary).
How have ETF Portfolio Partners, Inc.'s assets and staff changed since 2021?
In the Form ADV data for ETF Portfolio Partners, Inc.: Regulatory assets under management: $244,561,400 in the October 2021 data and $431,143,922 in the October 2026 data, up 76%. Total employees: 5 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does ETF Portfolio Partners, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (322); high net worth individuals (107); corporations or other businesses not listed above (8).
Which custodians does ETF Portfolio Partners, Inc. use?
ETF Portfolio Partners, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.
Does ETF Portfolio Partners, Inc. report any disciplinary disclosures?
Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.B(1) (conviction or plea for a listed misdemeanor in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/128366
Does ETF Portfolio Partners, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated January 23, 2026 says: "As a condition for starting and maintaining a relationship, ETF Portfolio Partners shall generally impose a minimum portfolio size of $250,000. ETF Portfolio Partners, at its sole discretion, may accept clients with smaller portfolios"
What changed in ETF Portfolio Partners, Inc.'s recent Form ADV filings?
In the February 2026 filing data: Regulatory assets under management went from $369,045,238 to $431,143,922 (+17%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $1,000,000 | 1% |
| $1,000,000 to $5,000,000 | 0.75% |
| Above $5,000,000 | 0.5% |
The brochure's wording
Fees are negotiable for special circumstances and are calculated based upon the following schedule: Total Household Portfolio Market Value Annual Fee First $1,000,000 1.00% Next $4,000,000 0.75% Thereafter 0.50%
Account minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
As a condition for starting and maintaining a relationship, ETF Portfolio Partners shall generally impose a minimum portfolio size of $250,000. ETF Portfolio Partners, at its sole discretion, may accept clients with smaller portfolios
As stated in the firm's Form ADV Part 2A brochure dated January 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$431,143,922 as of October 2026, filing dated January 23, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Publication of periodicals or newsletters
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 8. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the February 2026 filing
- States registered or notice-filed
-
8 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 111 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Criminal matters Items 11.A and 11.B
- 11.B(1) In the past ten years, has the firm or an advisory affiliate been convicted of, or pleaded guilty or no contest to, a misdemeanor involving investments or an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a conspiracy to commit any of these?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $431,143,922 | 8 | January 23, 2026 |
| October 2025 | $369,045,238 | 6 | July 17, 2025 |
| October 2024 | $325,877,865 | 6 | January 31, 2024 |
| October 2023 | $271,204,934 | 6 | February 15, 2023 |
| October 2022 | $296,193,936 | 5 | March 17, 2022 |
| October 2021 | $244,561,400 | 5 | February 4, 2021 |
Regulatory assets under management: $244,561,400 in the October 2021 data and $431,143,922 in the October 2026 data, up 76%.
Total employees: 5 in October 2021 and 8 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- February 2026
- Regulatory assets under management went from $369,045,238 to $431,143,922 (+17%).
- December 2025
- Employees performing advisory functions went from 3 to 4.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. ETF Portfolio Partners, Inc. (CRD 128366): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/etf-portfolio-partners-inc-leawood-ks-128366