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AdvisorCensus / Financial advisors / Missouri / Kansas City / ETF Portfolio Partners, Inc.

ETF Portfolio Partners, Inc.

Leawood, KSSEC-registered investment adviserCRD 128366

Filed as ETF PORTFOLIO PARTNERS, INC.

ETF Portfolio Partners, Inc. is an SEC-registered investment advisory firm in Leawood, KS, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 23, 2026.

11 years
registered since 2015
$431,143,922
assets under management
1 arrangement
Percentage of assets
1
disclosure items (Item 11)

Quick answers

From the filing

How is ETF Portfolio Partners, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), ETF Portfolio Partners, Inc. reports these compensation arrangements: a percentage of assets under its management.

What does ETF Portfolio Partners, Inc.'s brochure say about its fees?

Its Form ADV Part 2A brochure dated January 23, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $5,000,000: 0.75% a year; Above $5,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is ETF Portfolio Partners, Inc. located?

ETF Portfolio Partners, Inc.'s principal office is in Leawood, KS, according to its Form ADV; the February 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is ETF Portfolio Partners, Inc. registered with the SEC or a state?

ETF Portfolio Partners, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 128366.

How much does ETF Portfolio Partners, Inc. manage?

ETF Portfolio Partners, Inc. reports $431,143,922 in regulatory assets under management in its Form ADV filing dated January 23, 2026 (100% discretionary).

How have ETF Portfolio Partners, Inc.'s assets and staff changed since 2021?

In the Form ADV data for ETF Portfolio Partners, Inc.: Regulatory assets under management: $244,561,400 in the October 2021 data and $431,143,922 in the October 2026 data, up 76%. Total employees: 5 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does ETF Portfolio Partners, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (322); high net worth individuals (107); corporations or other businesses not listed above (8).

Which custodians does ETF Portfolio Partners, Inc. use?

ETF Portfolio Partners, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does ETF Portfolio Partners, Inc. report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.B(1) (conviction or plea for a listed misdemeanor in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/128366

Does ETF Portfolio Partners, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated January 23, 2026 says: "As a condition for starting and maintaining a relationship, ETF Portfolio Partners shall generally impose a minimum portfolio size of $250,000. ETF Portfolio Partners, at its sole discretion, may accept clients with smaller portfolios"

What changed in ETF Portfolio Partners, Inc.'s recent Form ADV filings?

In the February 2026 filing data: Regulatory assets under management went from $369,045,238 to $431,143,922 (+17%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A
AssetsAnnual rate
Up to $1,000,0001%
$1,000,000 to $5,000,0000.75%
Above $5,000,0000.5%
The brochure's wording
Fees are negotiable for special circumstances and are calculated based upon the following schedule: Total Household Portfolio Market Value Annual Fee First $1,000,000 1.00% Next $4,000,000 0.75% Thereafter 0.50%

Account minimum: $250,000 (the brochure says it may be waived or negotiated)

The brochure's wording
As a condition for starting and maintaining a relationship, ETF Portfolio Partners shall generally impose a minimum portfolio size of $250,000. ETF Portfolio Partners, at its sole discretion, may accept clients with smaller portfolios

As stated in the firm's Form ADV Part 2A brochure dated January 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$431,143,922

$431,143,922 as of October 2026, filing dated January 23, 2026.

Discretionary: $430,744,288.Non-discretionary: $399,634.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 322 Assets $98,621,411 (23%)
High net worth individuals
Clients 107 Assets $321,682,146 (75%)
Banking or thrift institutions
Clients 0 Assets Not reported
Investment companies
Clients 0 Assets Not reported
Business development companies
Clients 0 Assets Not reported
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets Not reported
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets Not reported
Charitable organizations
Clients 6 Assets $3,498,663 (1%)
State or municipal government entities (including government pension plans)
Clients 0 Assets Not reported
Other investment advisers
Clients 0 Assets Not reported
Insurance companies
Clients 0 Assets Not reported
Sovereign wealth funds and foreign official institutions
Clients 0 Assets Not reported
Corporations or other businesses not listed above
Clients 8 Assets $7,341,702 (2%)
Other
Clients 0 Assets Not reported

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Publication of periodicals or newsletters

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (11 years)
Employees
Total: 8. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the February 2026 filing
Butler, MO
States registered or notice-filed
8 states or jurisdictions
CAFLKSLAMONCNETX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

  • 11.B(1) In the past ten years, has the firm or an advisory affiliate been convicted of, or pleaded guilty or no contest to, a misdemeanor involving investments or an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a conspiracy to commit any of these?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$245M 2021 $296M 2022 $271M 2023 $326M 2024 $369M 2025 $431M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$431,143,9228January 23, 2026
October 2025$369,045,2386July 17, 2025
October 2024$325,877,8656January 31, 2024
October 2023$271,204,9346February 15, 2023
October 2022$296,193,9365March 17, 2022
October 2021$244,561,4005February 4, 2021

Regulatory assets under management: $244,561,400 in the October 2021 data and $431,143,922 in the October 2026 data, up 76%.

Total employees: 5 in October 2021 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. February 2026
    • Regulatory assets under management went from $369,045,238 to $431,143,922 (+17%).
  2. December 2025
    • Employees performing advisory functions went from 3 to 4.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
etfportfoliopartners.cometfpp.comsimpleetfportfolio.comthesmarterwaytoinvest.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. ETF Portfolio Partners, Inc. (CRD 128366): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/etf-portfolio-partners-inc-leawood-ks-128366