AdvisorCensus / Financial advisors / Missouri / Kansas City / Cetera Planning Partners
Cetera Planning Partners
Filed as CETERA PLANNING PARTNERS · Legal name The Retirement Planning Group, LLC
Cetera Planning Partners is an SEC-registered investment advisory firm in Leawood, KS, registered since 2004, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 22, 2026.
Quick answers
From the filingHow is Cetera Planning Partners compensated?
On its Form ADV (Item 5.E, October 2026), Cetera Planning Partners reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
What does Cetera Planning Partners' brochure say about its fees?
Its Form ADV Part 2A brochure dated July 30, 2026 states: Asset-based fee: up to 1.65% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Cetera Planning Partners located?
Cetera Planning Partners' principal office is in Leawood, KS, according to its Form ADV; the October 2026 filing also lists 8 other offices (Schedule D, Section 1.F).
Is Cetera Planning Partners registered with the SEC or a state?
Cetera Planning Partners is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 129625.
How much does Cetera Planning Partners manage?
Cetera Planning Partners reports $4,164,758,846 in regulatory assets under management in its Form ADV filing dated September 22, 2026 (97% discretionary).
How have Cetera Planning Partners' assets and staff changed since 2021?
In the Form ADV data for Cetera Planning Partners: Regulatory assets under management: $1,309,121,247 in the October 2021 data and $4,164,758,846 in the October 2026 data, up 218%. Total employees: 19 in October 2021 and 78 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Cetera Planning Partners serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,260); high net worth individuals (1,488); corporations or other businesses not listed above (86).
Which custodians does Cetera Planning Partners use?
Cetera Planning Partners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Cetera Planning Partners report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/129625
What changed in Cetera Planning Partners' recent Form ADV filings?
In the August 2026 filing data: Registered or notice-filed in NM, RI.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.65% of assets a year (the maximum the brochure states)
The brochure's wording
Maximum Fee Schedule: Advisor Fee Up to 1.65% maximum Admin Fee (includes overlay manager fees) Up to 0.05% maximum
As stated in the firm's Form ADV Part 2A brochure dated July 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$4,164,758,846 as of October 2026, filing dated September 22, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Publication of periodicals or newsletters
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Legal name
- The Retirement Planning Group, LLC
- Also doing business as
- CETERA PLANNING PARTNERS
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (22 years)
- Employees
- Total: 78. Performing investment advisory functions: 33.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
8 other offices, as of the October 2026 filing
- States registered or notice-filed
-
51 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $4,164,758,846 | 78 | September 22, 2026 |
| October 2025 | $3,020,591,233 | 58 | July 1, 2025 |
| October 2024 | $2,311,503,387 | 29 | August 16, 2024 |
| October 2023 | $1,549,489,960 | 24 | August 2, 2023 |
| October 2022 | $1,431,334,279 | 24 | May 3, 2022 |
| October 2021 | $1,309,121,247 | 19 | June 24, 2021 |
Regulatory assets under management: $1,309,121,247 in the October 2021 data and $4,164,758,846 in the October 2026 data, up 218%.
Total employees: 19 in October 2021 and 78 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- August 2026
- Registered or notice-filed in NM, RI.
- June 2026
- Registered or notice-filed in AK, ME, WY.
- May 2026
- Added the business name Cetera Planning Partners.
- Registered or notice-filed in AL, DC, DE, MS, MT, ND, NH, VT, WV.
- April 2026
- Employees performing advisory functions went from 28 to 33.
- No longer lists an office in Issaquah, WA.
- March 2026
- Regulatory assets under management went from $4,008,879,250 to $4,451,007,696 (+11%).
- Added an office in Cypress, TX.
- Added an office in Houston, TX.
- Registered or notice-filed in MN, PA, SD, WI.
- December 2025
- Regulatory assets under management went from $3,020,591,233 to $4,008,879,250 (+33%).
- November 2025
- Added an office in Greensboro, NC.
- Added an office in Muskegon, MI.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Cetera Planning Partners (CRD 129625): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/cetera-planning-partners-leawood-ks-129625