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AdvisorCensus / Financial advisors / Massachusetts / Boston / Essential Planning, LLC

Essential Planning, LLC

Portsmouth, NHSEC-registered investment adviserCRD 106651

Filed as ESSENTIAL PLANNING, LLC

Essential Planning, LLC is an SEC-registered investment advisory firm in Portsmouth, NH, registered since 1996, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 23, 2026.

30 years
registered since 1996
$524,444,621
assets under management
3 arrangements
Percentage of assets, Hourly and more
5
disclosure items (Item 11)

Quick answers

From the filing

How is Essential Planning, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Essential Planning, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Essential Planning, LLC's brochure say about its fees?

Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: 0.6% to 1.25% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Essential Planning, LLC located?

Essential Planning, LLC's principal office is in Portsmouth, NH, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Essential Planning, LLC registered with the SEC or a state?

Essential Planning, LLC is an SEC-registered investment advisory firm, registered since 1996. Status as filed: Approved. CRD 106651.

How much does Essential Planning, LLC manage?

Essential Planning, LLC reports $524,444,621 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (100% discretionary).

How have Essential Planning, LLC's assets and staff changed since 2021?

In the Form ADV data for Essential Planning, LLC: Regulatory assets under management: $275,391,880 in the October 2021 data and $524,444,621 in the October 2026 data, up 90%. Total employees: 7 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Essential Planning, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (410); high net worth individuals (163).

Which custodians does Essential Planning, LLC use?

Essential Planning, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Essential Planning, LLC report any disciplinary disclosures?

Reports 5 disclosure items on Form ADV Item 11: yes answers to 11.D(3) (another regulator's finding of causing a business's authorization to be denied, suspended, revoked, or restricted), 11.E(1) (self-regulatory organization's finding of a false statement or omission), 11.E(2) (self-regulatory organization's finding of a rule violation), 11.E(3) (self-regulatory organization's finding of causing a business's authorization to be denied, suspended, revoked, or restricted), and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106651

What changed in Essential Planning, LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $439,657,003 to $524,444,621 (+19%). Registered or notice-filed in CA, LA, NY.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.6% to 1.25% a year (a range, as the brochure states it)

The brochure's wording
The monthly fixed fee component will generally range from $125 to $725 and the percentage of assets under management fee component will generally range from 0.6% to 1.25% per annum, payable quarterly, in arrears, based upon the market value of the assets on the last day of the previous quarter.

As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$524,444,621

$524,444,621 as of October 2026, filing dated March 23, 2026.

Discretionary: $524,444,621.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 410 Assets $184,959,493 (35%)
High net worth individuals
Clients 163 Assets $339,485,128 (65%)
Banking or thrift institutions
Clients 0 Assets Not reported
Investment companies
Clients 0 Assets Not reported
Business development companies
Clients 0 Assets Not reported
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets Not reported
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets Not reported
Charitable organizations
Clients 0 Assets Not reported
State or municipal government entities (including government pension plans)
Clients 0 Assets Not reported
Other investment advisers
Clients 0 Assets Not reported
Insurance companies
Clients 0 Assets Not reported
Sovereign wealth funds and foreign official institutions
Clients 0 Assets Not reported
Corporations or other businesses not listed above
Clients 0 Assets Not reported
Other
Clients 0 Assets Not reported

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1996 (30 years)
Employees
Total: 11. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Wolfeboro Falls, NH
States registered or notice-filed
9 states or jurisdictions
CAFLLAMAMENHNYTXVT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

5 Reports 5 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(3) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was a cause of an investment-related business having its authorization to do business denied, suspended, revoked, or restricted?
  • 11.E(1) Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
  • 11.E(3) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was the cause of an investment-related business having its authorization to do business denied, suspended, revoked, or restricted?
  • 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$275M 2021 $333M 2022 $310M 2023 $379M 2024 $440M 2025 $524M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$524,444,62111March 23, 2026
October 2025$439,657,00311March 6, 2025
October 2024$378,634,0009March 31, 2024
October 2023$310,367,4879March 31, 2023
October 2022$332,578,2077April 27, 2022
October 2021$275,391,8807July 21, 2021

Regulatory assets under management: $275,391,880 in the October 2021 data and $524,444,621 in the October 2026 data, up 90%.

Total employees: 7 in October 2021 and 11 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $439,657,003 to $524,444,621 (+19%).
    • Registered or notice-filed in CA, LA, NY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
essential-planning.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Essential Planning, LLC (CRD 106651): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/essential-planning-llc-portsmouth-nh-106651