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Donalies Financial Planning, LLC

SEC-registered investment adviserCRD 164700

Filed as DONALIES FINANCIAL PLANNING, LLC

Donalies Financial Planning, LLC is an SEC-registered investment advisory firm, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

1 year
registered since 2025
$204,548,423
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Donalies Financial Planning, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Donalies Financial Planning, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Donalies Financial Planning, LLC charge?

Its Form ADV Part 2A brochure dated March 25, 2026 states: Hourly rate: $300 an hour (Hourly Financial Planning). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Is Donalies Financial Planning, LLC registered with the SEC or a state?

Donalies Financial Planning, LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 164700.

How much does Donalies Financial Planning, LLC manage?

Donalies Financial Planning, LLC reports $204,548,423 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).

How have Donalies Financial Planning, LLC's assets and staff changed since 2025?

In the Form ADV data for Donalies Financial Planning, LLC: Regulatory assets under management: $180,177,659 in the October 2025 data and $204,548,423 in the October 2026 data, up 14%. Total employees: 5 in October 2025 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Donalies Financial Planning, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (115); individuals (other than high net worth individuals) (20).

Which custodians does Donalies Financial Planning, LLC use?

Donalies Financial Planning, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Donalies Financial Planning, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/164700

Does Donalies Financial Planning, LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 25, 2026 says: "As such, there is no minimum net worth or asset requirement to become a client."

What changed in Donalies Financial Planning, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 3 to 4. Regulatory assets under management went from $180,177,659 to $204,548,423 (+14%). Changed its office addresses in Silver Spring, MD. Registered or notice-filed in VT.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
As such, there is no minimum net worth or asset requirement to become a client.

Minimum annual fee: $5,000

The brochure's wording
There is a negotiable minimum annual fee of $5,000 for investment advisory services (not to exceed 3% of assets under management).

Hourly rate: $300 an hour (Hourly Financial Planning)

The brochure's wording
Hourly Financial Planning $300 per hour, billed in 15-minute increments. This fee is due upon completion of the engagement.

As stated in the firm's Form ADV Part 2A brochure dated March 25, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$204,548,423

$204,548,423 as of October 2026, filing dated March 25, 2026.

Discretionary: $204,548,423.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 20 Assets $30,124,803 (15%)
High net worth individuals
Clients 115 Assets $174,423,620 (85%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2025 (1 year)
Employees
Total: 5. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Silver Spring, MD
States registered or notice-filed
7 states or jurisdictions
CADCMDMTNYVAVT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$180M 2025 $205M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$204,548,4235March 25, 2026
October 2025$180,177,6595June 4, 2025

Regulatory assets under management: $180,177,659 in the October 2025 data and $204,548,423 in the October 2026 data, up 14%.

Total employees: 5 in October 2025 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 3 to 4.
    • Regulatory assets under management went from $180,177,659 to $204,548,423 (+14%).
    • Changed its office addresses in Silver Spring, MD.
    • Registered or notice-filed in VT.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
donaliesfp.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Donalies Financial Planning, LLC (CRD 164700): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/donalies-financial-planning-llc-164700