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Directional Asset Management, LLC

Arlington Heights, ILSEC-registered investment adviserCRD 152859

Filed as DIRECTIONAL ASSET MANAGEMENT, LLC

Directional Asset Management, LLC is an SEC-registered investment advisory firm in Arlington Heights, IL, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

1 year
registered since 2024
$136,932,000
assets under management
3 arrangements
Percentage of assets, Hourly and more
2
disclosure items (Item 11)

Quick answers

From the filing

How is Directional Asset Management, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Directional Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

Where is Directional Asset Management, LLC located?

Directional Asset Management, LLC's principal office is in Arlington Heights, IL, according to its Form ADV.

Is Directional Asset Management, LLC registered with the SEC or a state?

Directional Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 152859.

How much does Directional Asset Management, LLC manage?

Directional Asset Management, LLC reports $136,932,000 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (91% discretionary).

How have Directional Asset Management, LLC's assets and staff changed since 2025?

In the Form ADV data for Directional Asset Management, LLC: Regulatory assets under management: $117,900,000 in the October 2025 data and $136,932,000 in the October 2026 data, up 16%. Total employees: 1 in October 2025 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Directional Asset Management, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (36); individuals (other than high net worth individuals) (8); corporations or other businesses not listed above (3).

Which custodians does Directional Asset Management, LLC use?

Directional Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Directional Asset Management, LLC report any disciplinary disclosures?

Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152859

What changed in Directional Asset Management, LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $117,900,000 to $136,932,000 (+16%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 25, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$136,932,000

$136,932,000 as of October 2026, filing dated March 25, 2026.

Discretionary: $124,943,000.Non-discretionary: $11,989,000.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 8 Assets $1,714,000 (1%)
High net worth individuals
Clients 36 Assets $135,168,000 (99%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 1 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 3 Assets $50,000 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2024 (1 year)
Employees
Total: 1. Performing investment advisory functions: 1.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
3 states or jurisdictions
FLILTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

2 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$118M 2025 $137M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$136,932,0001March 25, 2026
October 2025$117,900,0001July 31, 2025

Regulatory assets under management: $117,900,000 in the October 2025 data and $136,932,000 in the October 2026 data, up 16%.

Total employees: 1 in October 2025 and 1 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $117,900,000 to $136,932,000 (+16%).
  2. December 2025
    • Item 11 disclosure answers changed: 2 yes answers, previously 1 (now yes: 11.D(2), 11.D(4); now no: 11.G).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
seekingalpha.com/USER/571743/COMMENTS

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Directional Asset Management, LLC (CRD 152859): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/directional-asset-management-llc-arlington-heights-il-152859