AdvisorCensus / Financial advisors / Texas / Dallas / DFS Advisory
DFS Advisory is an SEC-registered investment advisory firm in Denton, TX, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 6, 2026.
Quick answers
From the filingHow is DFS Advisory compensated?
On its Form ADV (Item 5.E, October 2026), DFS Advisory reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does DFS Advisory charge?
Its Form ADV Part 2A brochure dated April 6, 2026 states: Hourly rate: $300 an hour (project-based financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is DFS Advisory located?
DFS Advisory's principal office is in Denton, TX, according to its Form ADV.
Is DFS Advisory registered with the SEC or a state?
DFS Advisory is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 324992.
How much does DFS Advisory manage?
DFS Advisory reports $156,000,000 in regulatory assets under management in its Form ADV filing dated April 6, 2026 (79% discretionary).
How have DFS Advisory's assets and staff changed since 2023?
In the Form ADV data for DFS Advisory: Regulatory assets under management: $105,201,088 in the October 2023 data and $156,000,000 in the October 2026 data, up 48%. Total employees: 4 in October 2023 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does DFS Advisory serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (81); high net worth individuals (31); pension and profit sharing plans (but not the plan participants or government pension plans) (25).
Which custodians does DFS Advisory use?
DFS Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Brokerage, LLC, Betterment Securities and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.
Does DFS Advisory report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/324992
Does DFS Advisory state an account minimum?
Its Form ADV Part 2A brochure dated April 6, 2026 says: "DFS Advisory generally does not impose a minimum relationship size."
What changed in DFS Advisory's recent Form ADV filings?
In the May 2026 filing data: Employees performing advisory functions went from 2 to 3.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: None
The brochure's wording
DFS Advisory generally does not impose a minimum relationship size.
Hourly rate: $300 an hour (project-based financial planning services)
The brochure's wording
Hourly fees range up to $300 per hour. Fixed project fees are based on the expected number of hours to complete the engagement at the Advisor’s hourly rate.
As stated in the firm's Form ADV Part 2A brochure dated April 6, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$156,000,000 as of October 2026, filing dated April 6, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Team Hays Inc.
- Also doing business as
- DFS ADVISORY
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2023 (3 years)
- Employees
- Total: 6. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $156,000,000 | 6 | April 6, 2026 |
| October 2025 | $144,000,000 | 5 | March 31, 2025 |
| October 2024 | $102,789,950 | 5 | September 9, 2024 |
| October 2023 | $105,201,088 | 4 | July 24, 2023 |
Regulatory assets under management: $105,201,088 in the October 2023 data and $156,000,000 in the October 2026 data, up 48%.
Total employees: 4 in October 2023 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- May 2026
- Employees performing advisory functions went from 2 to 3.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. DFS Advisory (CRD 324992): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/dfs-advisory-denton-tx-324992