AdvisorCensus / Financial advisors / Michigan / Detroit / Deroy & Devereaux Private Investment Counsel, Inc.
Deroy & Devereaux Private Investment Counsel, Inc.
Filed as DEROY & DEVEREAUX PRIVATE INVESTMENT COUNSEL, INC.
Deroy & Devereaux Private Investment Counsel, Inc. is an SEC-registered investment advisory firm in Bloomfield Hills, MI, registered since 2002, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 24, 2026.
Quick answers
From the filingHow is Deroy & Devereaux Private Investment Counsel, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Deroy & Devereaux Private Investment Counsel, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
Where is Deroy & Devereaux Private Investment Counsel, Inc. located?
Deroy & Devereaux Private Investment Counsel, Inc.'s principal office is in Bloomfield Hills, MI, according to its Form ADV.
Is Deroy & Devereaux Private Investment Counsel, Inc. registered with the SEC or a state?
Deroy & Devereaux Private Investment Counsel, Inc. is an SEC-registered investment advisory firm, registered since 2002. Status as filed: Approved. CRD 121560.
How much does Deroy & Devereaux Private Investment Counsel, Inc. manage?
Deroy & Devereaux Private Investment Counsel, Inc. reports $2,580,243,168 in regulatory assets under management in its Form ADV filing dated September 24, 2026 (100% discretionary).
How have Deroy & Devereaux Private Investment Counsel, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Deroy & Devereaux Private Investment Counsel, Inc.: Regulatory assets under management: $1,608,713,426 in the October 2021 data and $2,580,243,168 in the October 2026 data, up 60%. Total employees: 16 in October 2021 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Deroy & Devereaux Private Investment Counsel, Inc. serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (119); charitable organizations (14); state or municipal government entities (including government pension plans) (14).
Which custodians does Deroy & Devereaux Private Investment Counsel, Inc. use?
Deroy & Devereaux Private Investment Counsel, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Deroy & Devereaux Private Investment Counsel, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121560
Does Deroy & Devereaux Private Investment Counsel, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated March 3, 2026 says: "D&D generally requires a minimum amount of $2 million to open or maintain an account. However, at the Firm’s discretion, account minimums can be waived on an exception basis."
What changed in Deroy & Devereaux Private Investment Counsel, Inc.'s recent Form ADV filings?
In the October 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $2,000,000 (the brochure says it may be waived or negotiated)
The brochure's wording
D&D generally requires a minimum amount of $2 million to open or maintain an account. However, at the Firm’s discretion, account minimums can be waived on an exception basis.
As stated in the firm's Form ADV Part 2A brochure dated March 3, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$2,580,243,168 as of October 2026, filing dated September 24, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Also doing business as
- DEROY & DEVEREAUX
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2002 (24 years)
- Employees
- Total: 19. Performing investment advisory functions: 6.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
16 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $2,580,243,168 | 19 | September 24, 2026 |
| October 2025 | $2,247,244,101 | 18 | February 28, 2025 |
| October 2024 | $1,966,273,201 | 18 | March 18, 2024 |
| October 2023 | $1,762,860,769 | 17 | February 28, 2023 |
| October 2022 | $1,830,211,890 | 17 | February 28, 2022 |
| October 2021 | $1,608,713,426 | 16 | September 24, 2021 |
Regulatory assets under management: $1,608,713,426 in the October 2021 data and $2,580,243,168 in the October 2026 data, up 60%.
Total employees: 16 in October 2021 and 19 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Regulatory assets under management went from $2,247,244,101 to $2,580,243,168 (+15%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Deroy & Devereaux Private Investment Counsel, Inc. (CRD 121560): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/deroy-and-devereaux-private-investment-counsel-inc-bloomfield-hills-mi-121560