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Cumberland Investment Counsel Inc.

Toronto Ontario, CanadaSEC-registered investment adviserCRD 110887

Filed as CUMBERLAND INVESTMENT COUNSEL INC.

Cumberland Investment Counsel Inc. is an SEC-registered investment advisory firm in Toronto Ontario, Canada, registered since 1992, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 29, 2026.

34 years
registered since 1992
$1,405,771,456
assets under management
2 arrangements
Percentage of assets, Performance-based
1
disclosure items (Item 11)

Quick answers

From the filing

How is Cumberland Investment Counsel Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Cumberland Investment Counsel Inc. reports these compensation arrangements: a percentage of assets under its management; performance-based fees.

Where is Cumberland Investment Counsel Inc. located?

Cumberland Investment Counsel Inc.'s principal office is in Toronto Ontario, Canada, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Cumberland Investment Counsel Inc. registered with the SEC or a state?

Cumberland Investment Counsel Inc. is an SEC-registered investment advisory firm, registered since 1992. Status as filed: Approved. CRD 110887.

How much does Cumberland Investment Counsel Inc. manage?

Cumberland Investment Counsel Inc. reports $1,405,771,456 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (100% discretionary).

How have Cumberland Investment Counsel Inc.'s assets and staff changed since 2021?

In the Form ADV data for Cumberland Investment Counsel Inc.: Regulatory assets under management: $930,255,823 in the October 2021 data and $1,405,771,456 in the October 2026 data, up 51%. Total employees: 19 in October 2021 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Cumberland Investment Counsel Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (23); high net worth individuals (12); pooled investment vehicles (other than investment companies and business development companies) (10).

Which custodians does Cumberland Investment Counsel Inc. use?

Cumberland Investment Counsel Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Bank Financial Inc. as custodians holding 10% or more of its separately managed account assets.

Does Cumberland Investment Counsel Inc. report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110887

Does Cumberland Investment Counsel Inc. state an account minimum?

Its Form ADV Part 2A brochure dated August 13, 2026 says: "The minimum investment required to establish a client relationship is $1M. Under certain circumstances we may accept a lower minimum investment, subject to management review & approval on a case-by-case basis."

What changed in Cumberland Investment Counsel Inc.'s recent Form ADV filings?

In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $1,000,000

The brochure's wording
The minimum investment required to establish a client relationship is $1M. Under certain circumstances we may accept a lower minimum investment, subject to management review & approval on a case-by-case basis.

As stated in the firm's Form ADV Part 2A brochure dated August 13, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,405,771,456

$1,405,771,456 as of October 2026, filing dated September 29, 2026.

Discretionary: $1,405,771,456.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 23 Assets $38,807,020 (3%)
High net worth individuals
Clients 12 Assets $31,687,525 (2%)
Banking or thrift institutions
Clients 0 Assets Not reported
Investment companies
Clients 0 Assets Not reported
Business development companies
Clients 0 Assets Not reported
Pooled investment vehicles (other than investment companies and business development companies)
Clients 10 Assets $1,328,131,003 (94%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets Not reported
Charitable organizations
Clients 1 Assets $3,294,096 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets Not reported
Other investment advisers
Clients 0 Assets Not reported
Insurance companies
Clients 0 Assets Not reported
Sovereign wealth funds and foreign official institutions
Clients 0 Assets Not reported
Corporations or other businesses not listed above
Clients 2 Assets $3,851,812 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Also doing business as
CONSEILLERS EN PLACEMENT CUMBERLAND, CUMBERLAND, CUMBERLAND INVESTMENT COUNSEL, CUMBERLAND PRIVATE WEALTH, PATRIMOINE PRIVE CUMBERLAND
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1992 (34 years)
Employees
Total: 19. Performing investment advisory functions: 16.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the October 2026 filing
Calgary, Alberta
States registered or notice-filed
Not reported.

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$930M 2021 $1.12B 2022 $881M 2023 $1.01B 2024 $1.27B 2025 $1.41B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,405,771,45619September 29, 2026
October 2025$1,272,160,43320April 11, 2025
October 2024$1,011,784,49921December 21, 2023
October 2023$880,918,24821September 15, 2023
October 2022$1,116,641,92223July 7, 2022
October 2021$930,255,82319May 25, 2021

Regulatory assets under management: $930,255,823 in the October 2021 data and $1,405,771,456 in the October 2026 data, up 51%.

Total employees: 19 in October 2021 and 19 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Updated its list of owners and control persons (Schedule A).
  2. January 2026
    • No longer lists the business name Patrimoine Privé Cumberland.
    • Added the business name Patrimoine Prive Cumberland.
    • Employees performing advisory functions went from 17 to 16.
    • Regulatory assets under management went from $1,272,160,433 to $1,405,771,456 (+11%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Cumberland Investment Counsel Inc. (CRD 110887): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/cumberland-investment-counsel-inc-toronto-ontario-110887