AdvisorCensus / Financial advisors / Missouri / St. Louis / Core Planning
Core Planning is an SEC-registered investment advisory firm in Ofallon, MO, registered since 2025, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 15, 2026.
Quick answers
From the filingHow is Core Planning compensated?
On its Form ADV (Item 5.E, October 2026), Core Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
How much does Core Planning charge?
Its Form ADV Part 2A brochure dated March 26, 2026 states: Hourly rate: $400 an hour (stand-alone financial planning and consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Core Planning located?
Core Planning's principal office is in Ofallon, MO, according to its Form ADV.
Is Core Planning registered with the SEC or a state?
Core Planning is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 154660.
How much does Core Planning manage?
Core Planning reports $525,029,564 in regulatory assets under management in its Form ADV filing dated September 15, 2026 (95% discretionary).
How have Core Planning's assets and staff changed since 2025?
In the Form ADV data for Core Planning: Regulatory assets under management: $121,451,500 in the October 2025 data and $525,029,564 in the October 2026 data, up 332%. Total employees: 32 in October 2025 and 65 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Core Planning serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (745); high net worth individuals (122).
Which custodians does Core Planning use?
Core Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.
Does Core Planning report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154660
What changed in Core Planning's recent Form ADV filings?
In the October 2026 filing data: Registered or notice-filed in VI.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Hourly rate: $400 an hour (stand-alone financial planning and consulting services)
The brochure's wording
We generally charge a maximum hourly fee of $400 for such stand-alone financial planning and consulting services, which is negotiable depending on the scope and complexity of the plan
As stated in the firm's Form ADV Part 2A brochure dated March 26, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$525,029,564 as of October 2026, filing dated September 15, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Core Planning, LLC
- Also doing business as
- AD ASTRA, AMERICAN WEALTH PLANNER, ANCHORLINE FINANCIAL, ARDEN FINANCIAL, AWX FINANCIAL, CORE, COREALIGN, CPJ FINANCIAL, DESERT CREST FINANCIAL, FEDAK FINANCIAL PLANNING, FLAMES FINANCIAL PLANNING, GOLDRISE WEALTH ADVISORS, H3FP, HOWARD LEGACY WEALTH MANAGEMENT, INFINITY FINANCIAL SERVICES, KITE AND COMPASS FINANCIAL, MONEY FOR MAKERS, NEARY FINANCIAL PLANNING, NOVAK FINANCIAL PARTNERS, PATHFINDER PLANNING AND INVESTMENTS, PETERSON WEALTH ADVISORY, PINK THREAD, REN INVESTMENTS, SAGE WEALTH GROUP, SAVOR FINANCIAL, SEAM FI, SUMMIT RIDGE WEALTH, UZUME, WELLFUL MONEY, WORTHWHILE RETIREMENT
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2025 (1 year)
- Employees
- Total: 65. Performing investment advisory functions: 61.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
44 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $525,029,564 | 65 | September 15, 2026 |
| October 2025 | $121,451,500 | 32 | June 6, 2025 |
Regulatory assets under management: $121,451,500 in the October 2025 data and $525,029,564 in the October 2026 data, up 332%.
Total employees: 32 in October 2025 and 65 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- October 2026
- Registered or notice-filed in VI.
- August 2026
- Registered or notice-filed in HI, RI, WY.
- June 2026
- Registered or notice-filed in CO, DC, IA, IN, LA, MA, MS, NH, OH, WV.
- May 2026
- Registered or notice-filed in MD.
- April 2026
- Regulatory assets under management went from $121,451,500 to $525,029,564 (+332%).
- Employees performing advisory functions went from 32 to 61.
- Added the business name Uzume.
- Added the business name Seam FI.
- Added the business name AWX Financial.
- Added the business name CPJ Financial.
- Added the business name Wellful Money.
- Added the business name Arden Financial.
- Added the business name REN Investments.
- Added the business name Money for Makers.
- Added the business name Sage Wealth Group.
- Added the business name Summit Ridge Wealth.
- Added the business name Anchorline Financial.
- Added the business name Worthwhile Retirement.
- Added the business name Desert Crest Financial.
- Added the business name American Wealth Planner.
- Added the business name Fedak Financial Planning.
- Added the business name Goldrise Wealth Advisors.
- Added the business name Neary Financial Planning.
- Added the business name Novak Financial Partners.
- Added the business name Peterson Wealth Advisory.
- Added the business name Flames Financial Planning.
- Added the business name Kite and Compass Financial.
- Added the business name Infinity Financial Services.
- Added the business name Howard Legacy Wealth Management.
- Added the business name Pathfinder Planning and Investments.
- December 2025
- Registered or notice-filed in WI.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Core Planning (CRD 154660): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/core-planning-ofallon-mo-154660