AdvisorCensus / Financial advisors / Arizona / Phoenix / Clarus Wealth Advisors, LLC
Clarus Wealth Advisors, LLC is an SEC-registered investment advisory firm in Peoria, AZ, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 7, 2026.
Quick answers
From the filingHow is Clarus Wealth Advisors, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Clarus Wealth Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
Where is Clarus Wealth Advisors, LLC located?
Clarus Wealth Advisors, LLC's principal office is in Peoria, AZ, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Clarus Wealth Advisors, LLC registered with the SEC or a state?
Clarus Wealth Advisors, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 281160.
How much does Clarus Wealth Advisors, LLC manage?
Clarus Wealth Advisors, LLC reports $305,202,024 in regulatory assets under management in its Form ADV filing dated April 7, 2026 (100% discretionary).
How have Clarus Wealth Advisors, LLC's assets and staff changed since 2021?
In the Form ADV data for Clarus Wealth Advisors, LLC: Regulatory assets under management: $228,380,041 in the October 2021 data and $305,202,024 in the October 2026 data, up 34%. Total employees: 12 in October 2021 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Clarus Wealth Advisors, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (472); high net worth individuals (30); charitable organizations (1).
Does Clarus Wealth Advisors, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281160
Does Clarus Wealth Advisors, LLC state an account minimum?
Its Form ADV Part 2A brochure dated April 7, 2026 says: "We have a minimum requirement of $50,000 of investable assets to open an account with Clarus Wealth Advisors. We may, in our sole discretion, accept clients with smaller portfolios based upon certain criteria"
What changed in Clarus Wealth Advisors, LLC's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 16 to 13. Regulatory assets under management went from $256,942,795 to $305,202,024 (+19%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $50,000 (the brochure says it may be waived or negotiated)
The brochure's wording
We have a minimum requirement of $50,000 of investable assets to open an account with Clarus Wealth Advisors. We may, in our sole discretion, accept clients with smaller portfolios based upon certain criteria
As stated in the firm's Form ADV Part 2A brochure dated April 7, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$305,202,024 as of October 2026, filing dated April 7, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Also doing business as
- CLARUS WEALTH AT PLUM CREEK, HERITAGE CAPITAL, HERITAGE RETIREMENT SOLUTIONS, ORANGE ROCK WEALTH MANAGEMENT
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2017 (9 years)
- Employees
- Total: 13. Performing investment advisory functions: 13.
- Wrap fee program participation
- No.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the May 2026 filing
- States registered or notice-filed
-
15 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $305,202,024 | 13 | April 7, 2026 |
| October 2025 | $256,942,795 | 16 | April 9, 2025 |
| October 2024 | $222,892,191 | 16 | August 2, 2024 |
| October 2023 | $200,340,862 | 12 | March 8, 2023 |
| October 2022 | $249,885,533 | 12 | February 8, 2022 |
| October 2021 | $228,380,041 | 12 | April 21, 2021 |
Regulatory assets under management: $228,380,041 in the October 2021 data and $305,202,024 in the October 2026 data, up 34%.
Total employees: 12 in October 2021 and 13 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 16 to 13.
- Regulatory assets under management went from $256,942,795 to $305,202,024 (+19%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Clarus Wealth Advisors, LLC (CRD 281160): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/clarus-wealth-advisors-llc-peoria-az-281160