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Cetera Investment Advisers LLC

Schaumburg, ILSEC-registered investment adviserCRD 105644

Filed as CETERA INVESTMENT ADVISERS LLC

Cetera Investment Advisers LLC is an SEC-registered investment advisory firm in Schaumburg, IL, registered since 1984, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 13, 2026.

42 years
registered since 1984
$256,813,748,739
assets under management
3 arrangements
Percentage of assets, Hourly and more
13
disclosure items (Item 11)

Quick answers

From the filing

How is Cetera Investment Advisers LLC compensated?

On its Form ADV (Item 5.E, October 2026), Cetera Investment Advisers LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Cetera Investment Advisers LLC located?

Cetera Investment Advisers LLC's principal office is in Schaumburg, IL, according to its Form ADV; the September 2026 filing also lists 25 other offices (Schedule D, Section 1.F).

Is Cetera Investment Advisers LLC registered with the SEC or a state?

Cetera Investment Advisers LLC is an SEC-registered investment advisory firm, registered since 1984. Status as filed: Approved. CRD 105644.

How much does Cetera Investment Advisers LLC manage?

Cetera Investment Advisers LLC reports $256,813,748,739 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (81% discretionary).

How have Cetera Investment Advisers LLC's assets and staff changed since 2021?

In the Form ADV data for Cetera Investment Advisers LLC: Regulatory assets under management: $28,325,892,693 in the October 2021 data and $256,813,748,739 in the October 2026 data, up 807%. Total employees: 2,967 in October 2021 and 10,251 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Cetera Investment Advisers LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (722,373); high net worth individuals (79,279); pension and profit sharing plans (but not the plan participants or government pension plans) (6,324).

Which custodians does Cetera Investment Advisers LLC use?

Cetera Investment Advisers LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists 211 Main Street, Cetera Investment Services LLC (affiliated with the firm), National Financial Services and One Pershing Plaza as custodians holding 10% or more of its separately managed account assets.

Does Cetera Investment Advisers LLC report any disciplinary disclosures?

Reports 13 disclosure items on Form ADV Item 11: yes answers to 2 questions about criminal matters, 10 questions about regulatory matters, and 1 question about civil court matters (11.A(1), 11.B(1), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.E(1), 11.E(2), 11.E(4), 11.G, 11.H(1)(a)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105644

What changed in Cetera Investment Advisers LLC's recent Form ADV filings?

In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated August 13, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$256,813,748,739

$256,813,748,739 as of October 2026, filing dated August 13, 2026.

Discretionary: $209,140,084,933.Non-discretionary: $47,673,663,806.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 722,373 Assets $175,545,928,535 (68%)
High net worth individuals
Clients 79,279 Assets $69,830,727,423 (27%)
Banking or thrift institutions
Clients Fewer than 5 Assets Not reported
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 6,324 Assets $3,451,178,310 (1%)
Charitable organizations
Clients 2,036 Assets $1,932,127,031 (1%)
State or municipal government entities (including government pension plans)
Clients 65 Assets $112,523,386 (0%)
Other investment advisers
Clients Fewer than 5 Assets Not reported
Insurance companies
Clients Fewer than 5 Assets Not reported
Sovereign wealth funds and foreign official institutions
Clients Fewer than 5 Assets Not reported
Corporations or other businesses not listed above
Clients 3,884 Assets $5,941,264,054 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Also doing business as
CETERA ADVISOR NETWORKS, CETERA ADVISORS, FIRST ALLIED ADVISORY SERVICES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1984 (42 years)
Employees
Total: 10,251. Performing investment advisory functions: 9,049.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))
211 Main StreetCetera Investment Services LLC · affiliatedNational Financial ServicesOne Pershing Plaza

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
25 other offices, as of the September 2026 filing
Cleveland, OHConcord, CADallas, TXDaniel Island, SCHonolulu, HIHoover, ALLatham, NYLombard, ILMidlothian, VAMinneapolis, MNMinnetonka, MNMount Arlington, NJNew York, NYNewark, DENewport Beach, CAOmaha, NEOverland Park, KSParsippany, NJPasadena, CAPhoenix, AZSan Diego, CAScottsdale, AZSt. Louis, MOTigard, ORWestbury, NY
States registered or notice-filed
53 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

13 Reports 13 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

  • 11.A(1) In the past ten years, has the firm or an advisory affiliate been convicted of, or pleaded guilty or no contest to, a felony?
  • 11.B(1) In the past ten years, has the firm or an advisory affiliate been convicted of, or pleaded guilty or no contest to, a misdemeanor involving investments or an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a conspiracy to commit any of these?

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
  • 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.E(1) Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
  • 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?
  • 11.G Is the firm or an advisory affiliate now the subject of a regulatory proceeding that could result in a yes answer to any part of 11.C, 11.D, or 11.E?

Civil court matters Item 11.H

  • 11.H(1)(a) In the past ten years, has a domestic or foreign court issued an injunction against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$28.3B 2021 $35.8B 2022 $33.4B 2023 $104B 2024 $164B 2025 $257B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$256,813,748,73910,251August 13, 2026
October 2025$163,792,814,5207,705July 24, 2025
October 2024$104,468,595,1116,648September 20, 2024
October 2023$33,356,369,9413,094September 19, 2023
October 2022$35,761,561,0743,055September 8, 2022
October 2021$28,325,892,6932,967September 16, 2021

Regulatory assets under management: $28,325,892,693 in the October 2021 data and $256,813,748,739 in the October 2026 data, up 807%.

Total employees: 2,967 in October 2021 and 10,251 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Updated its list of owners and control persons (Schedule A).
  2. May 2026
    • Updated its list of owners and control persons (Schedule A).
  3. April 2026
    • Employees performing advisory functions went from 6825 to 9049.
    • Regulatory assets under management went from $163,792,814,520 to $256,813,748,739 (+57%).
    • Changed its office addresses in Latham, NY.
    • Changed its office addresses in Newport Beach, CA.
    • Added an office in Concord, CA.
    • Added an office in Dallas, TX.
    • Added an office in Honolulu, HI.
    • Added an office in Mount Arlington, NJ.
    • Added an office in Westbury, NY.
    • No longer lists an office in Germantown, TN.
    • No longer lists an office in Houston, TX.
    • No longer lists an office in Los Angeles, CA.
    • No longer lists an office in Schaumburg, IL.
    • Updated its list of owners and control persons (Schedule A).
  4. December 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
cetera.comceterafinancialinstitutions.comceterafinancialspecialists.comceteraholdings.comceterainvestmentservices.comvimeo.com/FIRSTALLIED

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Cetera Investment Advisers LLC (CRD 105644): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/cetera-investment-advisers-llc-schaumburg-il-105644