AdvisorCensus / Financial advisors / California / Los Angeles / Cetera Advisory Services LLC
Cetera Advisory Services LLC
Filed as CETERA ADVISORY SERVICES LLC
Cetera Advisory Services LLC is an SEC-registered investment advisory firm in El Segundo, CA, registered since 2016, with no regulatory assets under management reported in its Form ADV filing dated August 11, 2026.
Quick answers
From the filingHow is Cetera Advisory Services LLC compensated?
On its Form ADV (Item 5.E, October 2026), Cetera Advisory Services LLC reports these compensation arrangements: a percentage of assets under its management.
Where is Cetera Advisory Services LLC located?
Cetera Advisory Services LLC's principal office is in El Segundo, CA, according to its Form ADV.
Is Cetera Advisory Services LLC registered with the SEC or a state?
Cetera Advisory Services LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 285648.
How have Cetera Advisory Services LLC's assets and staff changed since 2021?
In the Form ADV data for Cetera Advisory Services LLC: Total employees: 4 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.
Does Cetera Advisory Services LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/285648
What changed in Cetera Advisory Services LLC's recent Form ADV filings?
In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 24, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.FNot reported.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DNot reported.
A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2016 (9 years)
- Employees
- Total: 14. Performing investment advisory functions: 14.
- Wrap fee program participation
- Yes.
- States registered or notice-filed
-
53 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | Not reported | 14 | August 11, 2026 |
| October 2025 | Not reported | 12 | June 9, 2025 |
| October 2024 | Not reported | 12 | September 20, 2024 |
| October 2023 | Not reported | 13 | June 4, 2023 |
| October 2022 | Not reported | 3 | June 7, 2022 |
| October 2021 | Not reported | 4 | May 27, 2021 |
Total employees: 4 in October 2021 and 14 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Updated its list of owners and control persons (Schedule A).
- May 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Employees performing advisory functions went from 12 to 14.
- February 2026
- Updated its list of owners and control persons (Schedule A).
- December 2025
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Cetera Advisory Services LLC (CRD 285648): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/cetera-advisory-services-llc-el-segundo-ca-285648