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Cedar Valley Wealth Advisors

Cedar Falls, IASEC-registered investment adviserCRD 115511

Filed as CEDAR VALLEY WEALTH ADVISORS · Legal name The Heaton Hoppes Group, LLC

Cedar Valley Wealth Advisors is an SEC-registered investment advisory firm in Cedar Falls, IA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 26, 2026.

8 years
registered since 2018
$172,545,165
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Cedar Valley Wealth Advisors compensated?

On its Form ADV (Item 5.E, October 2026), Cedar Valley Wealth Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

Where is Cedar Valley Wealth Advisors located?

Cedar Valley Wealth Advisors' principal office is in Cedar Falls, IA, according to its Form ADV.

Is Cedar Valley Wealth Advisors registered with the SEC or a state?

Cedar Valley Wealth Advisors is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 115511.

How much does Cedar Valley Wealth Advisors manage?

Cedar Valley Wealth Advisors reports $172,545,165 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (100% discretionary).

How have Cedar Valley Wealth Advisors' assets and staff changed since 2021?

In the Form ADV data for Cedar Valley Wealth Advisors: Regulatory assets under management: $151,403,566 in the October 2021 data and $172,545,165 in the October 2026 data, up 14%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Cedar Valley Wealth Advisors serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (66); high net worth individuals (26); pension and profit sharing plans (but not the plan participants or government pension plans) (5).

Which custodians does Cedar Valley Wealth Advisors use?

Cedar Valley Wealth Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Cedar Valley Wealth Advisors report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/115511

What changed in Cedar Valley Wealth Advisors' recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $155,007,165 to $172,545,165 (+11%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 24, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$172,545,165

$172,545,165 as of October 2026, filing dated March 26, 2026.

Discretionary: $172,545,165.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 66 Assets $62,491,127 (36%)
High net worth individuals
Clients 26 Assets $87,149,924 (51%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 5 Assets $21,681,624 (13%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $1,222,490 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Legal name
The Heaton Hoppes Group, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
1 state or jurisdiction
IA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$151M 2021 $179M 2022 $145M 2023 $150M 2024 $155M 2025 $173M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$172,545,1653March 26, 2026
October 2025$155,007,1653March 12, 2025
October 2024$150,105,4722March 19, 2024
October 2023$144,774,9552March 27, 2023
October 2022$178,768,9832March 16, 2022
October 2021$151,403,5663March 26, 2021

Regulatory assets under management: $151,403,566 in the October 2021 data and $172,545,165 in the October 2026 data, up 14%.

Total employees: 3 in October 2021 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $155,007,165 to $172,545,165 (+11%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
cedarvalleywealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Cedar Valley Wealth Advisors (CRD 115511): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/cedar-valley-wealth-advisors-cedar-falls-ia-115511