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AdvisorCensus / Financial advisors / Oregon / Salem / Capital Financial Planners

Capital Financial Planners

Salem, ORSEC-registered investment adviserCRD 310168

Filed as CAPITAL FINANCIAL PLANNERS · Legal name Capital Financial Planners, LLC

Capital Financial Planners is an SEC-registered investment advisory firm in Salem, OR, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 16, 2026.

6 years
registered since 2020
$284,756,786
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is Capital Financial Planners compensated?

On its Form ADV (Item 5.E, October 2026), Capital Financial Planners reports these compensation arrangements: a percentage of assets under its management; hourly charges.

Where is Capital Financial Planners located?

Capital Financial Planners' principal office is in Salem, OR, according to its Form ADV.

Is Capital Financial Planners registered with the SEC or a state?

Capital Financial Planners is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 310168.

How much does Capital Financial Planners manage?

Capital Financial Planners reports $284,756,786 in regulatory assets under management in its Form ADV filing dated March 16, 2026 (100% discretionary).

How have Capital Financial Planners' assets and staff changed since 2021?

In the Form ADV data for Capital Financial Planners: Regulatory assets under management: $186,016,363 in the October 2021 data and $284,756,786 in the October 2026 data, up 53%. Total employees: 4 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Capital Financial Planners serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (129); high net worth individuals (92).

Which custodians does Capital Financial Planners use?

Capital Financial Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Trust Company and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

Does Capital Financial Planners report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310168

Does Capital Financial Planners state an account minimum?

Its Form ADV Part 2A brochure dated March 16, 2026 says: "We generally require a minimum opening account size of $1,000,000. We may waive this minimum in our sole discretion on a per client basis."

What changed in Capital Financial Planners' recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $243,693,606 to $284,756,786 (+17%). Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

The brochure's wording
We generally require a minimum opening account size of $1,000,000. We may waive this minimum in our sole discretion on a per client basis.

Minimum annual fee: None

The brochure's wording
We do not require any minimum fee to open or maintain an account with our firm.

As stated in the firm's Form ADV Part 2A brochure dated March 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$284,756,786

$284,756,786 as of October 2026, filing dated March 16, 2026.

Discretionary: $284,756,786.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 129 Assets $75,701,841 (27%)
High net worth individuals
Clients 92 Assets $197,752,744 (69%)
Charitable organizations
Clients Fewer than 5 Assets $1,822,259 (1%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $9,479,942 (3%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Capital Financial Planners, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 5. Performing investment advisory functions: 3.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
4 states or jurisdictions
CAORTXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$186M 2021 $223M 2022 $204M 2023 $216M 2024 $244M 2025 $285M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$284,756,7865March 16, 2026
October 2025$243,693,6065June 18, 2025
October 2024$215,851,3895March 26, 2024
October 2023$204,339,8994March 28, 2023
October 2022$222,692,7214March 11, 2022
October 2021$186,016,3634February 5, 2021

Regulatory assets under management: $186,016,363 in the October 2021 data and $284,756,786 in the October 2026 data, up 53%.

Total employees: 4 in October 2021 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $243,693,606 to $284,756,786 (+17%).
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
capfina.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Capital Financial Planners (CRD 310168): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/capital-financial-planners-salem-or-310168