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Cannon Wealth Management Services

Winston Salem, NCSEC-registered investment adviserCRD 323302

Filed as CANNON WEALTH MANAGEMENT SERVICES · Legal name Cannon Wealth Management Services, LLC

Cannon Wealth Management Services is an SEC-registered investment advisory firm in Winston Salem, NC, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 30, 2026.

3 years
registered since 2022
$245,163,421
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Cannon Wealth Management Services compensated?

On its Form ADV (Item 5.E, October 2026), Cannon Wealth Management Services reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Cannon Wealth Management Services charge?

Its Form ADV Part 2A brochure dated April 29, 2026 states: Flat fee: up to $25,000 (Financial Planning and Consulting Services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Cannon Wealth Management Services located?

Cannon Wealth Management Services' principal office is in Winston Salem, NC, according to its Form ADV; the May 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Cannon Wealth Management Services registered with the SEC or a state?

Cannon Wealth Management Services is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 323302.

How much does Cannon Wealth Management Services manage?

Cannon Wealth Management Services reports $245,163,421 in regulatory assets under management in its Form ADV filing dated April 30, 2026 (98% discretionary).

How have Cannon Wealth Management Services' assets and staff changed since 2023?

In the Form ADV data for Cannon Wealth Management Services: Regulatory assets under management: $146,593,158 in the October 2023 data and $245,163,421 in the October 2026 data, up 67%. Total employees: 10 in October 2023 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Cannon Wealth Management Services serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (321); high net worth individuals (53); other (30).

Which custodians does Cannon Wealth Management Services use?

Cannon Wealth Management Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Cannon Wealth Management Services report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/323302

Does Cannon Wealth Management Services state an account minimum?

Its Form ADV Part 2A brochure dated April 29, 2026 says: "CWMS does not impose a minimum portfolio size or a minimum initial investment to open an account."

What changed in Cannon Wealth Management Services' recent Form ADV filings?

In the February 2026 filing data: Employees performing advisory functions went from 7 to 5. Regulatory assets under management went from $213,118,947 to $245,163,421 (+15%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: None

The brochure's wording
CWMS does not impose a minimum portfolio size or a minimum initial investment to open an account.

Flat fee: up to $25,000 (Financial Planning and Consulting Services)

The brochure's wording
Clients that are receiving financial planning services only are charged a fixed fee ranging up to $25,000, depending on the complexity of a client’s plan and services provided.

As stated in the firm's Form ADV Part 2A brochure dated April 29, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$245,163,421

$245,163,421 as of October 2026, filing dated April 30, 2026.

Discretionary: $240,593,311.Non-discretionary: $4,570,110.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 321 Assets $105,598,019 (43%)
High net worth individuals
Clients 53 Assets $93,993,437 (38%)
Banking or thrift institutions
Clients Not reported Assets $0 (0%)
Investment companies
Clients Not reported Assets $0 (0%)
Business development companies
Clients Not reported Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients Not reported Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 1 Assets $993,195 (0%)
Charitable organizations
Clients 6 Assets $2,061,833 (1%)
State or municipal government entities (including government pension plans)
Clients Not reported Assets $0 (0%)
Other investment advisers
Clients Not reported Assets $0 (0%)
Insurance companies
Clients Not reported Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients Not reported Assets $0 (0%)
Other
Clients 30 Assets $42,516,937 (17%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Cannon Wealth Management Services, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2022 (3 years)
Employees
Total: 8. Performing investment advisory functions: 5.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the May 2026 filing
King, NC
States registered or notice-filed
6 states or jurisdictions
FLGANCSCTXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$147M 2023 $176M 2024 $213M 2025 $245M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$245,163,4218April 30, 2026
October 2025$213,118,94711February 14, 2025
October 2024$176,450,04711March 26, 2024
October 2023$146,593,15810August 23, 2023

Regulatory assets under management: $146,593,158 in the October 2023 data and $245,163,421 in the October 2026 data, up 67%.

Total employees: 10 in October 2023 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. February 2026
    • Employees performing advisory functions went from 7 to 5.
    • Regulatory assets under management went from $213,118,947 to $245,163,421 (+15%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
cannon-wealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Cannon Wealth Management Services (CRD 323302): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/cannon-wealth-management-services-winston-salem-nc-323302