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Brand Asset Management Group, Inc.

Chesterfield, MOSEC-registered investment adviserCRD 106162

Filed as BRAND ASSET MANAGEMENT GROUP, INC.

Brand Asset Management Group, Inc. is an SEC-registered investment advisory firm in Chesterfield, MO, registered since 1992, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated February 12, 2026.

34 years
registered since 1992
$1,174,395,273
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Brand Asset Management Group, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Brand Asset Management Group, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Brand Asset Management Group, Inc. located?

Brand Asset Management Group, Inc.'s principal office is in Chesterfield, MO, according to its Form ADV; the March 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Brand Asset Management Group, Inc. registered with the SEC or a state?

Brand Asset Management Group, Inc. is an SEC-registered investment advisory firm, registered since 1992. Status as filed: Approved. CRD 106162.

How much does Brand Asset Management Group, Inc. manage?

Brand Asset Management Group, Inc. reports $1,174,395,273 in regulatory assets under management in its Form ADV filing dated February 12, 2026 (97% discretionary).

How have Brand Asset Management Group, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Brand Asset Management Group, Inc.: Regulatory assets under management: $707,599,236 in the October 2021 data and $1,174,395,273 in the October 2026 data, up 66%. Total employees: 16 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Brand Asset Management Group, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (266); high net worth individuals (89).

Which custodians does Brand Asset Management Group, Inc. use?

Brand Asset Management Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Brand Asset Management Group, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106162

What changed in Brand Asset Management Group, Inc.'s recent Form ADV filings?

In the March 2026 filing data: Employees performing advisory functions went from 13 to 15. Regulatory assets under management went from $930,350,775 to $1,174,395,273 (+26%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated February 10, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,174,395,273

$1,174,395,273 as of October 2026, filing dated February 12, 2026.

Discretionary: $1,143,491,885.Non-discretionary: $30,903,388.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 266 Assets $434,583,976 (37%)
High net worth individuals
Clients 89 Assets $706,450,864 (60%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $7,769,934 (1%)
Charitable organizations
Clients Fewer than 5 Assets $8,613,215 (1%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $16,977,284 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1992 (34 years)
Employees
Total: 22. Performing investment advisory functions: 15.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the March 2026 filing
Castle Rock, CO
States registered or notice-filed
12 states or jurisdictions
ALAZCACOFLGAILMIMONYTXWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$708M 2021 $859M 2022 $718M 2023 $834M 2024 $930M 2025 $1.17B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,174,395,27322February 12, 2026
October 2025$930,350,77522June 12, 2025
October 2024$833,986,29020September 12, 2024
October 2023$717,939,96020August 14, 2023
October 2022$858,933,63716August 2, 2022
October 2021$707,599,23616July 13, 2021

Regulatory assets under management: $707,599,236 in the October 2021 data and $1,174,395,273 in the October 2026 data, up 66%.

Total employees: 16 in October 2021 and 22 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. March 2026
    • Employees performing advisory functions went from 13 to 15.
    • Regulatory assets under management went from $930,350,775 to $1,174,395,273 (+26%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
brandamg.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Brand Asset Management Group, Inc. (CRD 106162): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/brand-asset-management-group-inc-chesterfield-mo-106162