AdvisorCensus / Financial advisors / Michigan / Detroit / Bloom Advisors
Bloom Advisors is an SEC-registered investment advisory firm in Farmington Hills, MI, registered since 1995, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated April 1, 2026.
Quick answers
From the filingHow is Bloom Advisors compensated?
On its Form ADV (Item 5.E, October 2026), Bloom Advisors reports these compensation arrangements: a percentage of assets under its management.
Where is Bloom Advisors located?
Bloom Advisors' principal office is in Farmington Hills, MI, according to its Form ADV.
Is Bloom Advisors registered with the SEC or a state?
Bloom Advisors is an SEC-registered investment advisory firm, registered since 1995. Status as filed: Approved. CRD 106152.
How much does Bloom Advisors manage?
Bloom Advisors reports $1,618,374,513 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary).
How have Bloom Advisors' assets and staff changed since 2021?
In the Form ADV data for Bloom Advisors: Regulatory assets under management: $1,327,652,913 in the October 2021 data and $1,618,374,513 in the October 2026 data, up 22%. Total employees: 20 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Bloom Advisors serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (647); high net worth individuals (519).
Which custodians does Bloom Advisors use?
Bloom Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Bloom Advisors report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106152
Does Bloom Advisors state an account minimum?
Its Form ADV Part 2A brochure dated March 9, 2026 says: "Bloom Advisors generally requires a minimum account size of $250,000. Bloom Advisors, in its sole discretion, may waive the required minimum."
What changed in Bloom Advisors' recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 9 to 11. Regulatory assets under management went from $1,407,680,642 to $1,618,374,513 (+15%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Bloom Advisors generally requires a minimum account size of $250,000. Bloom Advisors, in its sole discretion, may waive the required minimum.
As stated in the firm's Form ADV Part 2A brochure dated March 9, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,618,374,513 as of October 2026, filing dated April 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Bloom Advisors, Inc.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1995 (31 years)
- Employees
- Total: 21. Performing investment advisory functions: 11.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
10 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,618,374,513 | 21 | April 1, 2026 |
| October 2025 | $1,407,680,642 | 21 | March 24, 2025 |
| October 2024 | $1,305,417,356 | 21 | March 14, 2024 |
| October 2023 | $1,155,071,554 | 19 | February 6, 2023 |
| October 2022 | $1,448,628,841 | 19 | May 3, 2022 |
| October 2021 | $1,327,652,913 | 20 | February 2, 2021 |
Regulatory assets under management: $1,327,652,913 in the October 2021 data and $1,618,374,513 in the October 2026 data, up 22%.
Total employees: 20 in October 2021 and 21 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 9 to 11.
- Regulatory assets under management went from $1,407,680,642 to $1,618,374,513 (+15%).
- February 2026
- Updated its list of owners and control persons (Schedule A).
- January 2026
- No longer registered or notice-filed in KY.
- December 2025
- Registered or notice-filed in IL.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Bloom Advisors (CRD 106152): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/bloom-advisors-farmington-hills-mi-106152