AdvisorCensus / Financial advisors / Wisconsin / Eau Claire / Bernicke Wealth Management
Bernicke Wealth Management
Filed as BERNICKE WEALTH MANAGEMENT · Legal name Bernicke Wealth Management, Ltd.
Bernicke Wealth Management is an SEC-registered investment advisory firm in Altoona, WI, registered since 2025, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated May 26, 2026.
Quick answers
From the filingHow is Bernicke Wealth Management compensated?
On its Form ADV (Item 5.E, October 2026), Bernicke Wealth Management reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
What does Bernicke Wealth Management's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 6, 2026 states: Asset-based fee: up to 1.75% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Bernicke Wealth Management located?
Bernicke Wealth Management's principal office is in Altoona, WI, according to its Form ADV; the June 2026 filing also lists 3 other offices (Schedule D, Section 1.F).
Is Bernicke Wealth Management registered with the SEC or a state?
Bernicke Wealth Management is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 335431.
How much does Bernicke Wealth Management manage?
Bernicke Wealth Management reports $887,394,335 in regulatory assets under management in its Form ADV filing dated May 26, 2026 (100% discretionary).
How have Bernicke Wealth Management's assets and staff changed since 2025?
In the Form ADV data for Bernicke Wealth Management: Total employees: 26 in October 2025 and 26 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Bernicke Wealth Management serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (513); high net worth individuals (355).
Which custodians does Bernicke Wealth Management use?
Bernicke Wealth Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Bernicke Wealth Management report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/335431
What changed in Bernicke Wealth Management's recent Form ADV filings?
In the June 2026 filing data: Registered or notice-filed in CO.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.75% of assets a year (the maximum the brochure states)
The brochure's wording
Bernicke Wealth’s annual fees are based upon a percentage of assets under management not to exceed 1.75%.
Although Bernicke Wealth has established a maximum annual fee as stated above, we retain the discretion to negotiate alternative fees on a client-by-client basis.
As stated in the firm's Form ADV Part 2A brochure dated March 6, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$887,394,335 as of October 2026, filing dated May 26, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
Registration and firm details
Items 1, 2, 5- Legal name
- Bernicke Wealth Management, Ltd.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2025 (1 year)
- Employees
- Total: 26. Performing investment advisory functions: 6.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
3 other offices, as of the June 2026 filing
- States registered or notice-filed
-
8 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $887,394,335 | 26 | May 26, 2026 |
| October 2025 | Not reported | 26 | April 24, 2025 |
Total employees: 26 in October 2025 and 26 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- June 2026
- Registered or notice-filed in CO.
- April 2026
- Regulatory assets under management went from $801,699,673 to $887,394,335 (+11%).
- Added an office in De Pere, WI.
- Registered or notice-filed in NE, NH.
- December 2025
- Registered or notice-filed in AZ, FL.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Bernicke Wealth Management (CRD 335431): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/bernicke-wealth-management-altoona-wi-335431