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Babb Wealth Advisors LLC

Flagstaff, AZSEC-registered investment adviserCRD 298347

Filed as BABB WEALTH ADVISORS LLC

Babb Wealth Advisors LLC is an SEC-registered investment advisory firm in Flagstaff, AZ, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 24, 2026.

4 years
registered since 2022
$209,433,327
assets under management
2 arrangements
Percentage of assets, Other
None
disclosure items (Item 11)

Quick answers

From the filing

How is Babb Wealth Advisors LLC compensated?

On its Form ADV (Item 5.E, October 2026), Babb Wealth Advisors LLC reports these compensation arrangements: a percentage of assets under its management; other.

Where is Babb Wealth Advisors LLC located?

Babb Wealth Advisors LLC's principal office is in Flagstaff, AZ, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Babb Wealth Advisors LLC registered with the SEC or a state?

Babb Wealth Advisors LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 298347.

How much does Babb Wealth Advisors LLC manage?

Babb Wealth Advisors LLC reports $209,433,327 in regulatory assets under management in its Form ADV filing dated September 24, 2026 (100% discretionary).

How have Babb Wealth Advisors LLC's assets and staff changed since 2022?

In the Form ADV data for Babb Wealth Advisors LLC: Regulatory assets under management: $118,977,617 in the October 2022 data and $209,433,327 in the October 2026 data, up 76%. Total employees: 5 in October 2022 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Babb Wealth Advisors LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (266); high net worth individuals (81).

Which custodians does Babb Wealth Advisors LLC use?

Babb Wealth Advisors LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Babb Wealth Advisors LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298347

What changed in Babb Wealth Advisors LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $140,938,817 to $209,433,327 (+49%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated March 19, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$209,433,327

$209,433,327 as of October 2026, filing dated September 24, 2026.

Discretionary: $209,100,827.Non-discretionary: $332,500.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 266 Assets $134,702,657 (64%)
High net worth individuals
Clients 81 Assets $74,292,580 (35%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $332,500 (0%)
Charitable organizations
Clients Fewer than 5 Assets $105,590 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
BABB FINANCIAL GROUP, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2022 (4 years)
Employees
Total: 8. Performing investment advisory functions: 3.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the October 2026 filing
Sedona, AZ
States registered or notice-filed
6 states or jurisdictions
AZCACOLAORTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$119M 2022 $106M 2023 $117M 2024 $141M 2025 $209M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$209,433,3278September 24, 2026
October 2025$140,938,8176May 21, 2025
October 2024$116,511,1775August 27, 2024
October 2023$106,066,1795May 17, 2023
October 2022$118,977,6175August 15, 2022

Regulatory assets under management: $118,977,617 in the October 2022 data and $209,433,327 in the October 2026 data, up 76%.

Total employees: 5 in October 2022 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $140,938,817 to $209,433,327 (+49%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
babbgroup.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Babb Wealth Advisors LLC (CRD 298347): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/babb-wealth-advisors-llc-flagstaff-az-298347