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Avantax Planning Partners, Inc.

Dubuque, IASEC-registered investment adviserCRD 106237

Filed as AVANTAX PLANNING PARTNERS, INC.

Avantax Planning Partners, Inc. is an SEC-registered investment advisory firm in Dubuque, IA, registered since 1996, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated June 18, 2026.

30 years
registered since 1996
$7,569,387,166
assets under management
3 arrangements
Percentage of assets, Hourly and more
1
disclosure items (Item 11)

Quick answers

From the filing

How is Avantax Planning Partners, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Avantax Planning Partners, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Avantax Planning Partners, Inc. located?

Avantax Planning Partners, Inc.'s principal office is in Dubuque, IA, according to its Form ADV; the July 2026 filing also lists 25 other offices (Schedule D, Section 1.F).

Is Avantax Planning Partners, Inc. registered with the SEC or a state?

Avantax Planning Partners, Inc. is an SEC-registered investment advisory firm, registered since 1996. Status as filed: Approved. CRD 106237.

How much does Avantax Planning Partners, Inc. manage?

Avantax Planning Partners, Inc. reports $7,569,387,166 in regulatory assets under management in its Form ADV filing dated June 18, 2026 (100% discretionary).

How have Avantax Planning Partners, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Avantax Planning Partners, Inc.: Regulatory assets under management: $4,592,459,984 in the October 2021 data and $7,569,387,166 in the October 2026 data, up 65%. Total employees: 103 in October 2021 and 261 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Avantax Planning Partners, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (6,299); high net worth individuals (1,216); pension and profit sharing plans (but not the plan participants or government pension plans) (591).

Which custodians does Avantax Planning Partners, Inc. use?

Avantax Planning Partners, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Personal Trust Company as custodians holding 10% or more of its separately managed account assets.

Does Avantax Planning Partners, Inc. report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.A(2) (felony charge in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106237

What changed in Avantax Planning Partners, Inc.'s recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 254 to 200. Added an office in Dallas, TX. Added an office in Des Moines, IA. Added an office in Great Falls, MT. Added an office in Lafayette, LA. Added an office in New Iberia, LA. No longer lists an office in Box Elder, SD. No longer lists an office in Hiawatha, IL. No longer lists an office in Okoboji, IA. No longer lists an office in Rogers, AR. No longer lists an office in Urbandale, IA. Registered or notice-filed in VI. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated June 18, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$7,569,387,166

$7,569,387,166 as of October 2026, filing dated June 18, 2026.

Discretionary: $7,564,117,464.Non-discretionary: $5,269,702.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 6,299 Assets $1,623,178,460 (21%)
High net worth individuals
Clients 1,216 Assets $3,582,439,134 (47%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 591 Assets $2,161,645,645 (29%)
Charitable organizations
Clients 153 Assets $49,599,192 (1%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 111 Assets $152,524,735 (2%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
AVANTAX RETIREMENT PLAN SERVICES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1996 (30 years)
Employees
Total: 261. Performing investment advisory functions: 200.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
25 other offices, as of the July 2026 filing
Algona, IABaytown, TXDallas, TXDanville, CADavenport, IADes Moines, IADubuque, IAEl Segundo, CAEvansville, INGreat Falls, MTIndependence, OHIndianapolis, INLafayette, LANew Iberia, LAOak Brook, ILOxnard, CAParsippany, NJPella, IAPlatteville, WIRapid City, SDRoseville, MNSaginaw, MISeven Fields, PASomerset, KYUrbandale, IA
States registered or notice-filed
52 states or jurisdictions
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

  • 11.A(2) In the past ten years, has the firm or an advisory affiliate been charged with a felony?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$4.59B 2021 $5.79B 2022 $5.46B 2023 $6.38B 2024 $6.93B 2025 $7.57B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$7,569,387,166261June 18, 2026
October 2025$6,933,162,284254July 28, 2025
October 2024$6,377,152,299248April 16, 2024
October 2023$5,456,488,469239September 28, 2023
October 2022$5,785,921,128125July 11, 2022
October 2021$4,592,459,984103August 27, 2021

Regulatory assets under management: $4,592,459,984 in the October 2021 data and $7,569,387,166 in the October 2026 data, up 65%.

Total employees: 103 in October 2021 and 261 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 254 to 200.
    • Added an office in Dallas, TX.
    • Added an office in Des Moines, IA.
    • Added an office in Great Falls, MT.
    • Added an office in Lafayette, LA.
    • Added an office in New Iberia, LA.
    • No longer lists an office in Box Elder, SD.
    • No longer lists an office in Hiawatha, IL.
    • No longer lists an office in Okoboji, IA.
    • No longer lists an office in Rogers, AR.
    • No longer lists an office in Urbandale, IA.
    • Registered or notice-filed in VI.
    • Updated its list of owners and control persons (Schedule A).
  2. February 2026
    • Updated its list of owners and control persons (Schedule A).
  3. November 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
avantax.com/affiliation-models/registered-investment-advisors-ria

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Avantax Planning Partners, Inc. (CRD 106237): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/avantax-planning-partners-inc-dubuque-ia-106237