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AdvisorCensus / Financial advisors / New York / New York / Aurora Private Wealth, Inc.

Aurora Private Wealth, Inc.

Totowa, NJSEC-registered investment adviserCRD 281604

Filed as AURORA PRIVATE WEALTH, INC.

Aurora Private Wealth, Inc. is an SEC-registered investment advisory firm in Totowa, NJ, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 1, 2026.

9 years
registered since 2017
$374,030,968
assets under management
3 arrangements
Percentage of assets, Hourly and more
3
disclosure items (Item 11)

Quick answers

From the filing

How is Aurora Private Wealth, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Aurora Private Wealth, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Aurora Private Wealth, Inc. located?

Aurora Private Wealth, Inc.'s principal office is in Totowa, NJ, according to its Form ADV; the August 2026 filing also lists 10 other offices (Schedule D, Section 1.F).

Is Aurora Private Wealth, Inc. registered with the SEC or a state?

Aurora Private Wealth, Inc. is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 281604.

How much does Aurora Private Wealth, Inc. manage?

Aurora Private Wealth, Inc. reports $374,030,968 in regulatory assets under management in its Form ADV filing dated July 1, 2026 (100% discretionary).

How have Aurora Private Wealth, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Aurora Private Wealth, Inc.: Regulatory assets under management: $657,270,737 in the October 2021 data and $374,030,968 in the October 2026 data, down 43%. Total employees: 29 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Aurora Private Wealth, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,427); high net worth individuals (81).

Which custodians does Aurora Private Wealth, Inc. use?

Aurora Private Wealth, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Pershing LLC and SEI Invesments Management Corp as custodians holding 10% or more of its separately managed account assets.

Does Aurora Private Wealth, Inc. report any disciplinary disclosures?

Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.D(4) (another regulator's order in the past ten years), 11.E(2) (self-regulatory organization's finding of a rule violation), and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281604

What changed in Aurora Private Wealth, Inc.'s recent Form ADV filings?

In the August 2026 filing data: No longer lists the business name Moore Wealth Management. Employees performing advisory functions went from 16 to 12. No longer lists an office in Holmdel, NJ.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated July 1, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$374,030,968

$374,030,968 as of October 2026, filing dated July 1, 2026.

Discretionary: $374,030,968.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,427 Assets $202,858,280 (54%)
High net worth individuals
Clients 81 Assets $171,172,688 (46%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
BROWN & BROWN, HARPER & HODGE, INDIGO WEALTH MANAGEMENT, PLANNED PROFESSIONAL ADVISORY, WEALTHPLAN ADVANTAGE
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (9 years)
Employees
Total: 21. Performing investment advisory functions: 12.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))
Charles Schwab & Co., Inc.Pershing LLCSEI Invesments Management Corp

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
10 other offices, as of the August 2026 filing
Beaver, PAEast Stroudsburg, PAEdison, NJFlemington, NJMars, PAMiami, FLMorristown, NJSarasota, FLUniondale, NYWichita, KS
States registered or notice-filed
34 states or jurisdictions
AZCACOCTDCDEFLGAHIILKSKYLAMAMDMIMNMONCNHNJNVNYOHOKPARISCTNTXVAVTWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
  • 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$657M 2021 $603M 2022 $315M 2023 $363M 2024 $395M 2025 $374M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$374,030,96821July 1, 2026
October 2025$395,308,63925July 17, 2025
October 2024$363,261,92232May 14, 2024
October 2023$315,263,20924September 28, 2023
October 2022$602,968,40123April 7, 2022
October 2021$657,270,73729June 9, 2021

Regulatory assets under management: $657,270,737 in the October 2021 data and $374,030,968 in the October 2026 data, down 43%.

Total employees: 29 in October 2021 and 21 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. August 2026
    • No longer lists the business name Moore Wealth Management.
    • Employees performing advisory functions went from 16 to 12.
    • No longer lists an office in Holmdel, NJ.
  2. April 2026
    • No longer lists the business name Standard Pension Services.
    • No longer lists the business name Brio Financial Services.
    • Added the business name Brown & Brown.
    • Changed its office addresses in Sarasota, FL.
    • No longer lists an office in New York, NY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
aurorapw.comharperandhodge.comindigowealthmanagement.comkristyberger.comstandardpensionservices.comstructuredportfolios.comtheconciousportfolios.comwealthplanadv.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Aurora Private Wealth, Inc. (CRD 281604): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/aurora-private-wealth-inc-totowa-nj-281604