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Ascend Investment Partners

Ogden, UTSEC-registered investment adviserCRD 307667

Filed as ASCEND INVESTMENT PARTNERS · Legal name Kesler, Norman & Wride, LLC

Ascend Investment Partners is an SEC-registered investment advisory firm in Ogden, UT, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 24, 2026.

6 years
registered since 2020
$661,412,755
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is Ascend Investment Partners compensated?

On its Form ADV (Item 5.E, October 2026), Ascend Investment Partners reports these compensation arrangements: a percentage of assets under its management; hourly charges.

What does Ascend Investment Partners' brochure say about its fees?

Its Form ADV Part 2A brochure dated March 9, 2026 states: Asset-based fee: up to 1% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Ascend Investment Partners located?

Ascend Investment Partners' principal office is in Ogden, UT, according to its Form ADV; the July 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Ascend Investment Partners registered with the SEC or a state?

Ascend Investment Partners is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 307667.

How much does Ascend Investment Partners manage?

Ascend Investment Partners reports $661,412,755 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (100% discretionary).

How have Ascend Investment Partners' assets and staff changed since 2021?

In the Form ADV data for Ascend Investment Partners: Regulatory assets under management: $384,858,939 in the October 2021 data and $661,412,755 in the October 2026 data, up 72%. Total employees: 9 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Ascend Investment Partners serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (748); high net worth individuals (183); pension and profit sharing plans (but not the plan participants or government pension plans) (15).

Which custodians does Ascend Investment Partners use?

Ascend Investment Partners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC and Trade-PMR Inc. as custodians holding 10% or more of its separately managed account assets.

Does Ascend Investment Partners report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/307667

What changed in Ascend Investment Partners' recent Form ADV filings?

In the April 2026 filing data: Added the business name Enjoyable Retirement. Employees performing advisory functions went from 6 to 5. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 1% of assets a year (the maximum the brochure states)

The brochure's wording
Fees based on a percentage of managed Plan assets will not exceed 1.00%.

As stated in the firm's Form ADV Part 2A brochure dated March 9, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$661,412,755

$661,412,755 as of October 2026, filing dated June 24, 2026.

Discretionary: $659,280,831.Non-discretionary: $2,131,924.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 748 Assets $172,680,133 (26%)
High net worth individuals
Clients 183 Assets $447,805,661 (68%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 15 Assets $14,572,427 (2%)
Charitable organizations
Clients 8 Assets $14,840,059 (2%)
Corporations or other businesses not listed above
Clients 7 Assets $11,514,475 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Kesler, Norman & Wride, LLC
Also doing business as
ENJOYABLE RETIREMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 9. Performing investment advisory functions: 5.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the July 2026 filing
Logan, UT
States registered or notice-filed
14 states or jurisdictions
AZCACOFLIDNHNMNVNYORTXUTWAWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$385M 2021 $493M 2022 $456M 2023 $511M 2024 $619M 2025 $661M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$661,412,7559June 24, 2026
October 2025$618,803,3179June 13, 2025
October 2024$510,972,6429June 10, 2024
October 2023$456,333,7979March 9, 2023
October 2022$493,388,1059February 14, 2022
October 2021$384,858,9399March 23, 2021

Regulatory assets under management: $384,858,939 in the October 2021 data and $661,412,755 in the October 2026 data, up 72%.

Total employees: 9 in October 2021 and 9 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Added the business name Enjoyable Retirement.
    • Employees performing advisory functions went from 6 to 5.
    • Updated its list of owners and control persons (Schedule A).
  2. December 2025
    • Item 11 disclosure answers changed: 0 yes answers, previously 2 (now no: 11.D(2), 11.D(5)).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
ascendinvestment.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Ascend Investment Partners (CRD 307667): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/ascend-investment-partners-ogden-ut-307667