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Argus Investors' Counsel, Inc.
Filed as ARGUS INVESTORS' COUNSEL, INC.
Argus Investors' Counsel, Inc. is an SEC-registered investment advisory firm in New York, NY, registered since 1960, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 26, 2026.
Quick answers
From the filingHow is Argus Investors' Counsel, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Argus Investors' Counsel, Inc. reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.
Where is Argus Investors' Counsel, Inc. located?
Argus Investors' Counsel, Inc.'s principal office is in New York, NY, according to its Form ADV.
Is Argus Investors' Counsel, Inc. registered with the SEC or a state?
Argus Investors' Counsel, Inc. is an SEC-registered investment advisory firm, registered since 1960. Status as filed: Approved. CRD 106981.
How much does Argus Investors' Counsel, Inc. manage?
Argus Investors' Counsel, Inc. reports $137,292,344 in regulatory assets under management in its Form ADV filing dated January 26, 2026 (100% discretionary).
How have Argus Investors' Counsel, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Argus Investors' Counsel, Inc.: Regulatory assets under management: $244,390,446 in the October 2021 data and $137,292,344 in the October 2026 data, down 44%. Total employees: 6 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Argus Investors' Counsel, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (274); other investment advisers (21); high net worth individuals (8).
Which custodians does Argus Investors' Counsel, Inc. use?
Argus Investors' Counsel, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Argus Investors' Counsel, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106981
What changed in Argus Investors' Counsel, Inc.'s recent Form ADV filings?
In the February 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $164,146,702 to $137,292,344 (-16%). Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated January 22, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$137,292,344 as of October 2026, filing dated January 26, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Also doing business as
- ARGUS RESEARCH COMPANY
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1960 (65 years)
- Employees
- Total: 8. Performing investment advisory functions: 6.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
7 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $137,292,344 | 8 | January 26, 2026 |
| October 2025 | $164,146,702 | 9 | January 23, 2025 |
| October 2024 | $143,037,297 | 7 | August 14, 2024 |
| October 2023 | $128,286,129 | 7 | February 13, 2023 |
| October 2022 | $168,056,134 | 6 | January 24, 2022 |
| October 2021 | $244,390,446 | 6 | January 21, 2021 |
Regulatory assets under management: $244,390,446 in the October 2021 data and $137,292,344 in the October 2026 data, down 44%.
Total employees: 6 in October 2021 and 8 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- February 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $164,146,702 to $137,292,344 (-16%).
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Argus Investors' Counsel, Inc. (CRD 106981): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/argus-investors-counsel-inc-new-york-ny-106981