AdvisorCensus / Financial advisors / California / Apple & Associates
Apple & Associates is an SEC-registered investment advisory firm in Grass Valley, CA, registered since 2026, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 4, 2026.
Quick answers
From the filingHow is Apple & Associates compensated?
On its Form ADV (Item 5.E, October 2026), Apple & Associates reports these compensation arrangements: a percentage of assets under its management; hourly charges.
How much does Apple & Associates charge?
Its Form ADV Part 2A brochure dated March 4, 2026 states: Hourly rate: $150 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Apple & Associates located?
Apple & Associates' principal office is in Grass Valley, CA, according to its Form ADV.
Is Apple & Associates registered with the SEC or a state?
Apple & Associates is an SEC-registered investment advisory firm, registered since 2026. Status as filed: Approved. CRD 126849.
How much does Apple & Associates manage?
Apple & Associates reports $137,703,665 in regulatory assets under management in its Form ADV filing dated March 4, 2026 (100% discretionary).
What types of clients does Apple & Associates serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (199); high net worth individuals (40); pension and profit sharing plans (but not the plan participants or government pension plans) (8).
Which custodians does Apple & Associates use?
Apple & Associates' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Apple & Associates report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/126849
Does Apple & Associates state an account minimum?
Its Form ADV Part 2A brochure dated March 4, 2026 says: "Generally, we require that you maintain $100,000 under management with us. However, we may waive that minimum at our sole discretion."
What changed in Apple & Associates' recent Form ADV filings?
In the February 2026 filing data: Newly registered with the SEC.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $100,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Generally, we require that you maintain $100,000 under management with us. However, we may waive that minimum at our sole discretion.
Hourly rate: $150 an hour (financial planning services)
The brochure's wording
We provide financial planning services for an hourly fee of up to $150.
As stated in the firm's Form ADV Part 2A brochure dated March 4, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$137,703,665 as of October 2026, filing dated March 4, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2026 (0 years)
- Employees
- Total: 4. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
4 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Changes in the filing
Last 12 months- February 2026
- Newly registered with the SEC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Apple & Associates (CRD 126849): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/apple-and-associates-grass-valley-ca-126849