AdvisorCensus / Financial advisors / California / San Francisco / Amara Financial, LLC
Amara Financial, LLC is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 22, 2026.
Quick answers
From the filingHow is Amara Financial, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Amara Financial, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
What does Amara Financial, LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 7, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Amara Financial, LLC located?
Amara Financial, LLC's principal office is in San Francisco, CA, according to its Form ADV.
Is Amara Financial, LLC registered with the SEC or a state?
Amara Financial, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 308290.
How much does Amara Financial, LLC manage?
Amara Financial, LLC reports $250,466,937 in regulatory assets under management in its Form ADV filing dated May 22, 2026 (78% discretionary).
How have Amara Financial, LLC's assets and staff changed since 2021?
In the Form ADV data for Amara Financial, LLC: Regulatory assets under management: $106,945,282 in the October 2021 data and $250,466,937 in the October 2026 data, up 134%. Total employees: 2 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Amara Financial, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (84); high net worth individuals (59); pension and profit sharing plans (but not the plan participants or government pension plans) (1).
Which custodians does Amara Financial, LLC use?
Amara Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Amara Financial, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/308290
Does Amara Financial, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 7, 2026 says: "The Firm generally does not require a minimum initial investment to open an account."
What changed in Amara Financial, LLC's recent Form ADV filings?
In the June 2026 filing data: Registered or notice-filed in MA.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.5% of assets a year (the maximum the brochure states)
The brochure's wording
For Asset Management, Portfolio Monitoring, and Retirement Plan Consulting services, the Firm charges a fee based upon a percentage of assets under management as of the close of business on the last business day of the preceding calendar month. The maximum annual investment management fees charged will not exceed 1.50%
Account minimum: None
The brochure's wording
The Firm generally does not require a minimum initial investment to open an account.
As stated in the firm's Form ADV Part 2A brochure dated March 7, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$250,466,937 as of October 2026, filing dated May 22, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
Registration and firm details
Items 1, 2, 5- Also doing business as
- AMARA FINANCIAL
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2020 (6 years)
- Employees
- Total: 3. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $250,466,937 | 3 | May 22, 2026 |
| October 2025 | $200,051,660 | 3 | March 21, 2025 |
| October 2024 | $159,035,680 | 3 | March 20, 2024 |
| October 2023 | $134,034,683 | 2 | March 6, 2023 |
| October 2022 | $125,450,335 | 2 | March 11, 2022 |
| October 2021 | $106,945,282 | 2 | May 7, 2021 |
Regulatory assets under management: $106,945,282 in the October 2021 data and $250,466,937 in the October 2026 data, up 134%.
Total employees: 2 in October 2021 and 3 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- June 2026
- Registered or notice-filed in MA.
- April 2026
- Regulatory assets under management went from $200,051,660 to $250,466,937 (+25%).
- December 2025
- Registered or notice-filed in CO.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Amara Financial, LLC (CRD 308290): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/amara-financial-llc-san-francisco-ca-308290