AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / California / Oxnard / Alliance Advisory & Securities, LLC

Alliance Advisory & Securities, LLC

Westlake Village, CASEC-registered investment adviserCRD 18835

Filed as ALLIANCE ADVISORY & SECURITIES, LLC

Alliance Advisory & Securities, LLC is an SEC-registered investment advisory firm in Westlake Village, CA, registered since 2006, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.

20 years
registered since 2006
$687,372,472
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Alliance Advisory & Securities, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Alliance Advisory & Securities, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Alliance Advisory & Securities, LLC charge?

Its Form ADV Part 2A brochure dated July 9, 2026 states: Hourly rate: $175 to $650 an hour (Financial Planning fees); Flat fee: $1,250 to $10,000 a year (Financial Planning fees). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Alliance Advisory & Securities, LLC located?

Alliance Advisory & Securities, LLC's principal office is in Westlake Village, CA, according to its Form ADV; the October 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

Is Alliance Advisory & Securities, LLC registered with the SEC or a state?

Alliance Advisory & Securities, LLC is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 18835.

How much does Alliance Advisory & Securities, LLC manage?

Alliance Advisory & Securities, LLC reports $687,372,472 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (57% discretionary).

How have Alliance Advisory & Securities, LLC's assets and staff changed since 2021?

In the Form ADV data for Alliance Advisory & Securities, LLC: Regulatory assets under management: $404,265,193 in the October 2021 data and $687,372,472 in the October 2026 data, up 70%. Total employees: 20 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Alliance Advisory & Securities, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (438); high net worth individuals (225); charitable organizations (12).

Which custodians does Alliance Advisory & Securities, LLC use?

Alliance Advisory & Securities, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Distributors Company LLC as a custodian holding 10% or more of its separately managed account assets.

Does Alliance Advisory & Securities, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/18835

What changed in Alliance Advisory & Securities, LLC's recent Form ADV filings?

In the October 2026 filing data: Registered or notice-filed in NE.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Hourly rate: $175 to $650 an hour (Financial Planning fees)

The brochure's wording
Our Financial Planning fees are calculated and charged on an hourly basis, ranging from $175 to $650 per hour.

Flat fee: $1,250 to $10,000 a year (Financial Planning fees)

The brochure's wording
Alternatively, our Financial Planning fees may be calculated and charged on a fixed fee basis, typically ranging from $1,250 to $10,000 per year, charged quarterly, depending on the specific arrangement reached with the client.

As stated in the firm's Form ADV Part 2A brochure dated July 9, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$687,372,472

$687,372,472 as of October 2026, filing dated September 17, 2026.

Discretionary: $392,526,364.Non-discretionary: $294,846,108.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 438 Assets $171,324,272 (25%)
High net worth individuals
Clients 225 Assets $510,529,089 (74%)
Charitable organizations
Clients 12 Assets $5,519,111 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Also doing business as
ALLIANCE ENTRUST, DEVOTED CAPITAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2006 (20 years)
Employees
Total: 21. Performing investment advisory functions: 14.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
3 other offices, as of the October 2026 filing
Meridian, IDMurrieta, CAOxnard, CA
States registered or notice-filed
12 states or jurisdictions
AZCAFLIDNCNENHNVORTNTXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$404M 2021 $357M 2022 $454M 2023 $608M 2024 $639M 2025 $687M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$687,372,47221September 17, 2026
October 2025$639,384,88125March 28, 2025
October 2024$608,366,29725June 28, 2024
October 2023$454,406,86120April 28, 2023
October 2022$357,004,81622June 30, 2022
October 2021$404,265,19320September 28, 2021

Regulatory assets under management: $404,265,193 in the October 2021 data and $687,372,472 in the October 2026 data, up 70%.

Total employees: 20 in October 2021 and 21 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Registered or notice-filed in NE.
  2. August 2026
    • Added an office in Oxnard, CA.
    • No longer lists an office in Camarillo, CA.
  3. April 2026
    • Added the business name Devoted Capital.
    • Employees performing advisory functions went from 16 to 14.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
aewealth.comallianceadvisory.comdevotedcapital.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Alliance Advisory & Securities, LLC (CRD 18835): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/alliance-advisory-and-securities-llc-westlake-village-ca-18835