AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Utah / Salt Lake City / Albion Financial Group

Albion Financial Group

Salt Lake City, UTSEC-registered investment adviserCRD 105957

Filed as ALBION FINANCIAL GROUP · Legal name Albion Management Group

Albion Financial Group is an SEC-registered investment advisory firm in Salt Lake City, UT, registered since 1983, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 24, 2026.

43 years
registered since 1983
$2,013,640,676
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Albion Financial Group compensated?

On its Form ADV (Item 5.E, October 2026), Albion Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

How much does Albion Financial Group charge?

Its Form ADV Part 2A brochure dated March 25, 2026 states: Flat fee: $2,500 to $50,000 (financial consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Albion Financial Group located?

Albion Financial Group's principal office is in Salt Lake City, UT, according to its Form ADV.

Is Albion Financial Group registered with the SEC or a state?

Albion Financial Group is an SEC-registered investment advisory firm, registered since 1983. Status as filed: Approved. CRD 105957.

How much does Albion Financial Group manage?

Albion Financial Group reports $2,013,640,676 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (95% discretionary).

How have Albion Financial Group's assets and staff changed since 2021?

In the Form ADV data for Albion Financial Group: Regulatory assets under management: $1,427,276,329 in the October 2021 data and $2,013,640,676 in the October 2026 data, up 41%. Total employees: 27 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Albion Financial Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (457); high net worth individuals (265); charitable organizations (8).

Which custodians does Albion Financial Group use?

Albion Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Distributors Company LLC as custodians holding 10% or more of its separately managed account assets.

Does Albion Financial Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105957

What changed in Albion Financial Group's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 11 to 14.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Flat fee: $2,500 to $50,000 (financial consulting services)

The brochure's wording
Fixed fees can range from $2,500 to $50,000, again depending on the scope, complexity and expertise required.

As stated in the firm's Form ADV Part 2A brochure dated March 25, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$2,013,640,676

$2,013,640,676 as of October 2026, filing dated June 24, 2026.

Discretionary: $1,912,848,051.Non-discretionary: $100,792,625.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 457 Assets $403,398,188 (20%)
High net worth individuals
Clients 265 Assets $1,534,613,929 (76%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 2 Assets $4,158,346 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 5 Assets $33,855,798 (2%)
Charitable organizations
Clients 8 Assets $37,614,415 (2%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Albion Management Group
Also doing business as
DBA ALBION FINANCIAL GROUP
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1983 (43 years)
Employees
Total: 31. Performing investment advisory functions: 14.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
22 states or jurisdictions
AZCACOFLHIIDLAMAMNMTNHNVNYOHORPATXUTVAVTWAWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.43B 2021 $1.67B 2022 $1.41B 2023 $1.6B 2024 $1.86B 2025 $2.01B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,013,640,67631June 24, 2026
October 2025$1,858,123,40930July 18, 2025
October 2024$1,597,683,11930August 26, 2024
October 2023$1,409,105,91532July 18, 2023
October 2022$1,669,373,31827March 31, 2022
October 2021$1,427,276,32927March 26, 2021

Regulatory assets under management: $1,427,276,329 in the October 2021 data and $2,013,640,676 in the October 2026 data, up 41%.

Total employees: 27 in October 2021 and 31 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 11 to 14.
  2. December 2025
    • Registered or notice-filed in CO, MA, OH.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
albionfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Albion Financial Group (CRD 105957): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/albion-financial-group-salt-lake-city-ut-105957