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Advisors Management Group Inc

La Crosse, WISEC-registered investment adviserCRD 113020

Filed as ADVISORS MANAGEMENT GROUP INC

Advisors Management Group Inc is an SEC-registered investment advisory firm in La Crosse, WI, registered since 1989, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 20, 2026.

37 years
registered since 1989
$819,632,981
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Advisors Management Group Inc compensated?

On its Form ADV (Item 5.E, October 2026), Advisors Management Group Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Advisors Management Group Inc located?

Advisors Management Group Inc's principal office is in La Crosse, WI, according to its Form ADV; the April 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Advisors Management Group Inc registered with the SEC or a state?

Advisors Management Group Inc is an SEC-registered investment advisory firm, registered since 1989. Status as filed: Approved. CRD 113020.

How much does Advisors Management Group Inc manage?

Advisors Management Group Inc reports $819,632,981 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (98% discretionary).

How have Advisors Management Group Inc's assets and staff changed since 2021?

In the Form ADV data for Advisors Management Group Inc: Regulatory assets under management: $485,253,435 in the October 2021 data and $819,632,981 in the October 2026 data, up 69%. Total employees: 16 in October 2021 and 17 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Advisors Management Group Inc serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,807); high net worth individuals (105); charitable organizations (5).

Which custodians does Advisors Management Group Inc use?

Advisors Management Group Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Advisors Management Group Inc report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/113020

Does Advisors Management Group Inc state an account minimum?

Its Form ADV Part 2A brochure dated March 12, 2026 says: "AMG does not currently require a minimum account balance to provide these services."

What changed in Advisors Management Group Inc's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $712,612,877 to $819,632,981 (+15%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: None

The brochure's wording
AMG does not currently require a minimum account balance to provide these services.

As stated in the firm's Form ADV Part 2A brochure dated March 12, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$819,632,981

$819,632,981 as of October 2026, filing dated March 20, 2026.

Discretionary: $806,943,177.Non-discretionary: $12,689,804.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,807 Assets $545,245,954 (67%)
High net worth individuals
Clients 105 Assets $274,260,178 (33%)
Charitable organizations
Clients 5 Assets $126,766 (0%)
Other investment advisers
Clients 1 Assets $83 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Other

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1989 (37 years)
Employees
Total: 17. Performing investment advisory functions: 12.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the April 2026 filing
Eau Claire, WIGreen Bay, WI
States registered or notice-filed
19 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$485M 2021 $576M 2022 $555M 2023 $615M 2024 $713M 2025 $820M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$819,632,98117March 20, 2026
October 2025$712,612,87717July 8, 2025
October 2024$614,523,20917March 18, 2024
October 2023$554,971,80216September 13, 2023
October 2022$576,041,19117July 21, 2022
October 2021$485,253,43516August 9, 2021

Regulatory assets under management: $485,253,435 in the October 2021 data and $819,632,981 in the October 2026 data, up 69%.

Total employees: 16 in October 2021 and 17 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $712,612,877 to $819,632,981 (+15%).
  2. January 2026
    • No longer registered or notice-filed in WA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
advisorsmanagement.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Advisors Management Group Inc (CRD 113020): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/advisors-management-group-inc-la-crosse-wi-113020