AdvisorCensus / Financial advisors / New York / New York / Advice and Planning Services
Advice and Planning Services
Filed as ADVICE AND PLANNING SERVICES · Legal name TIAA-CREF Individual & Institutional Services, LLC
Advice and Planning Services is an SEC-registered investment advisory firm in New York, NY, registered since 2004, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated July 6, 2026.
Quick answers
From the filingHow is Advice and Planning Services compensated?
On its Form ADV (Item 5.E, October 2026), Advice and Planning Services reports these compensation arrangements: a percentage of assets under its management; other. The amounts are in Item 5 of its Form ADV Part 2A brochure.
Where is Advice and Planning Services located?
Advice and Planning Services' principal office is in New York, NY, according to its Form ADV; the August 2026 filing also lists 21 other offices (Schedule D, Section 1.F).
Is Advice and Planning Services registered with the SEC or a state?
Advice and Planning Services is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 20472.
How much does Advice and Planning Services manage?
Advice and Planning Services reports $37,928,601,788 in regulatory assets under management in its Form ADV filing dated July 6, 2026 (100% discretionary).
How have Advice and Planning Services' assets and staff changed since 2021?
In the Form ADV data for Advice and Planning Services: Regulatory assets under management: $36,393,913,716 in the October 2021 data and $37,928,601,788 in the October 2026 data, up 4%. Total employees: 1,262 in October 2021 and 1,293 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Advice and Planning Services serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (46,802); individuals (other than high net worth individuals) (25,667); corporations or other businesses not listed above (20).
Which custodians does Advice and Planning Services use?
Advice and Planning Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.
Does Advice and Planning Services report any disciplinary disclosures?
Reports 9 disclosure items on Form ADV Item 11: yes answers to 9 questions about regulatory matters (11.C(1), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.D(5), 11.E(2)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/20472
What changed in Advice and Planning Services' recent Form ADV filings?
In the August 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Other
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated April 21, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$37,928,601,788 as of October 2026, filing dated July 6, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops
Registration and firm details
Items 1, 2, 5- Legal name
- TIAA-CREF Individual & Institutional Services, LLC
- Also doing business as
- ADVICE & PLANNING SERVICES
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (22 years)
- Employees
- Total: 1,293. Performing investment advisory functions: 1,020.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
21 other offices, as of the August 2026 filing
- States registered or notice-filed
-
53 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 119 Reports 9 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.C(1) Has the SEC or the CFTC ever found that the firm or an advisory affiliate made a false statement or omission?
- 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
- 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.D(5) Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
- 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $37,928,601,788 | 1,293 | July 6, 2026 |
| October 2025 | $34,343,329,152 | 1,319 | July 18, 2025 |
| October 2024 | $32,676,871,332 | 1,519 | August 16, 2024 |
| October 2023 | $30,906,830,115 | 1,235 | July 31, 2023 |
| October 2022 | $39,281,759,251 | 1,221 | August 25, 2022 |
| October 2021 | $36,393,913,716 | 1,262 | September 20, 2021 |
Regulatory assets under management: $36,393,913,716 in the October 2021 data and $37,928,601,788 in the October 2026 data, up 4%.
Total employees: 1,262 in October 2021 and 1,293 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- August 2026
- Updated its list of owners and control persons (Schedule A).
- May 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Employees performing advisory functions went from 1041 to 1020.
- Regulatory assets under management went from $34,343,329,152 to $37,928,601,788 (+10%).
- Changed its office addresses in Atlanta, GA.
- Changed its office addresses in Chicago, IL.
- Changed its office addresses in Philadelphia, PA.
- Added an office in Fairfax, VA.
- Added an office in Gainesville, FL.
- Added an office in Providence, RI.
- Added an office in Seattle, WA.
- No longer lists an office in Frisco, TX.
- No longer lists an office in Houston, TX.
- No longer lists an office in Knoxville, TN.
- No longer lists an office in Salt Lake City, UT.
- December 2025
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Advice and Planning Services (CRD 20472): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/advice-and-planning-services-new-york-ny-20472