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AdvisorCensus / Financial advisors / District of Columbia / Washington / Acorn Financial Advisory Services, Inc.

Acorn Financial Advisory Services, Inc.

Reston, VASEC-registered investment adviserCRD 116763

Filed as ACORN FINANCIAL ADVISORY SERVICES, INC.

Acorn Financial Advisory Services, Inc. is an SEC-registered investment advisory firm in Reston, VA, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 15, 2026.

20 years
registered since 2006
$1,398,636,857
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Acorn Financial Advisory Services, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Acorn Financial Advisory Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

Where is Acorn Financial Advisory Services, Inc. located?

Acorn Financial Advisory Services, Inc.'s principal office is in Reston, VA, according to its Form ADV; the July 2026 filing also lists 5 other offices (Schedule D, Section 1.F).

Is Acorn Financial Advisory Services, Inc. registered with the SEC or a state?

Acorn Financial Advisory Services, Inc. is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 116763.

How much does Acorn Financial Advisory Services, Inc. manage?

Acorn Financial Advisory Services, Inc. reports $1,398,636,857 in regulatory assets under management in its Form ADV filing dated June 15, 2026 (84% discretionary).

How have Acorn Financial Advisory Services, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Acorn Financial Advisory Services, Inc.: Regulatory assets under management: $1,193,434,520 in the October 2021 data and $1,398,636,857 in the October 2026 data, up 17%. Total employees: 48 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Acorn Financial Advisory Services, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,033); high net worth individuals (551); pension and profit sharing plans (but not the plan participants or government pension plans) (35).

Which custodians does Acorn Financial Advisory Services, Inc. use?

Acorn Financial Advisory Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Acorn Financial Advisory Services, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/116763

What changed in Acorn Financial Advisory Services, Inc.'s recent Form ADV filings?

In the July 2026 filing data: Changed its office addresses in Bethesda, MD.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated May 28, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,398,636,857

$1,398,636,857 as of October 2026, filing dated June 15, 2026.

Discretionary: $1,177,507,429.Non-discretionary: $221,129,428.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 2,033 Assets $315,838,661 (23%)
High net worth individuals
Clients 551 Assets $871,242,756 (62%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 35 Assets $211,555,440 (15%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops
  • Other

Registration and firm details

Items 1, 2, 5
Also doing business as
ACORN FINANCIAL SERVICES, OLD DOMINION INVESTMENT & RETIREMENT SERVICES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2006 (20 years)
Employees
Total: 11. Performing investment advisory functions: 11.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
5 other offices, as of the July 2026 filing
Alexandria, VABethesda, MDHarrisonburg, VAHenrico, VAManassas, VA
States registered or notice-filed
29 states or jurisdictions
AZCACOCTDCDEFLGAINLAMAMDMEMIMTNCNENHNJNYOHORPASCTNTXVAWAWV

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.19B 2021 $1.17B 2022 $1.04B 2023 $1.11B 2024 $1.23B 2025 $1.4B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,398,636,85711June 15, 2026
October 2025$1,234,541,81535June 12, 2025
October 2024$1,110,073,20923May 1, 2024
October 2023$1,037,045,15630August 22, 2023
October 2022$1,171,276,72331June 7, 2022
October 2021$1,193,434,52048September 22, 2021

Regulatory assets under management: $1,193,434,520 in the October 2021 data and $1,398,636,857 in the October 2026 data, up 17%.

Total employees: 48 in October 2021 and 11 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. July 2026
    • Changed its office addresses in Bethesda, MD.
  2. June 2026
    • Reported a succession: took over the business of Acorn Financial Advisory Services, Inc. (CRD 116763) on April 23, 2026.
  3. April 2026
    • Regulatory assets under management went from $1,234,541,815 to $1,398,636,857 (+13%).
    • Changed its office addresses in Henrico, VA.
  4. January 2026
    • Employees performing advisory functions went from 17 to 11.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
acorn-financial.comolddominionira.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Acorn Financial Advisory Services, Inc. (CRD 116763): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/acorn-financial-advisory-services-inc-reston-va-116763