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401K Investment Professionals

Waunakee, WISEC-registered investment adviserCRD 282495

Filed as 401K INVESTMENT PROFESSIONALS · Legal name Investment Professionals, LLC

401K Investment Professionals is an SEC-registered investment advisory firm in Waunakee, WI, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 10, 2026.

7 years
registered since 2019
$311,000,000
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is 401K Investment Professionals compensated?

On its Form ADV (Item 5.E, October 2026), 401K Investment Professionals reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

Where is 401K Investment Professionals located?

401K Investment Professionals' principal office is in Waunakee, WI, according to its Form ADV.

Is 401K Investment Professionals registered with the SEC or a state?

401K Investment Professionals is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 282495.

How much does 401K Investment Professionals manage?

401K Investment Professionals reports $311,000,000 in regulatory assets under management in its Form ADV filing dated March 10, 2026 (93% discretionary).

How have 401K Investment Professionals' assets and staff changed since 2021?

In the Form ADV data for 401K Investment Professionals: Regulatory assets under management: $200,510,499 in the October 2021 data and $311,000,000 in the October 2026 data, up 55%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does 401K Investment Professionals serve?

By number of clients on Form ADV Item 5.D: pension and profit sharing plans (but not the plan participants or government pension plans) (71); individuals (other than high net worth individuals) (63); high net worth individuals (3).

Which custodians does 401K Investment Professionals use?

401K Investment Professionals' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Vanguard Group as a custodian holding 10% or more of its separately managed account assets.

Does 401K Investment Professionals report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/282495

Does 401K Investment Professionals state an account minimum?

Its Form ADV Part 2A brochure dated March 10, 2026 says: "There is an account minimum of $5,000, which may be waived by IPL in its discretion."

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $5,000 (the brochure says it may be waived or negotiated)

The brochure's wording
There is an account minimum of $5,000, which may be waived by IPL in its discretion.

As stated in the firm's Form ADV Part 2A brochure dated March 10, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$311,000,000

$311,000,000 as of October 2026, filing dated March 10, 2026.

Discretionary: $288,000,000.Non-discretionary: $23,000,000.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 63 Assets $20,000,000 (6%)
High net worth individuals
Clients 3 Assets $3,000,000 (1%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 71 Assets $288,000,000 (93%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Investment Professionals, LLC
Also doing business as
401K INVESTMENT PROFESSIONALS, INVESTMENT PROFESSIONALS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2019 (7 years)
Employees
Total: 4. Performing investment advisory functions: 4.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
3 states or jurisdictions
COWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$201M 2021 $227M 2022 $193M 2023 $215M 2024 $311M 2025 $311M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$311,000,0004March 10, 2026
October 2025$311,000,0004February 13, 2025
October 2024$215,000,0004January 4, 2024
October 2023$193,000,0004March 7, 2023
October 2022$227,000,0004January 18, 2022
October 2021$200,510,4994March 22, 2021

Regulatory assets under management: $200,510,499 in the October 2021 data and $311,000,000 in the October 2026 data, up 55%.

Total employees: 4 in October 2021 and 4 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
facebook/401KINVESTMENTPROFESSIONALS.COM

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. 401K Investment Professionals (CRD 282495): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/401k-investment-professionals-waunakee-wi-282495