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1st Discount Brokerage, Inc.

Lake Worth, FLSEC-registered investment adviserCRD 39164

Filed as 1ST DISCOUNT BROKERAGE, INC.

1st Discount Brokerage, Inc. is an SEC-registered investment advisory firm in Lake Worth, FL, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

1 year
registered since 2025
$131,402,154
assets under management
3 arrangements
Percentage of assets, Hourly and more
6
disclosure items (Item 11)

Quick answers

From the filing

How is 1st Discount Brokerage, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), 1st Discount Brokerage, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does 1st Discount Brokerage, Inc.'s brochure say about its fees?

Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 1% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is 1st Discount Brokerage, Inc. located?

1st Discount Brokerage, Inc.'s principal office is in Lake Worth, FL, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is 1st Discount Brokerage, Inc. registered with the SEC or a state?

1st Discount Brokerage, Inc. is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 39164.

How much does 1st Discount Brokerage, Inc. manage?

1st Discount Brokerage, Inc. reports $131,402,154 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (58% discretionary).

How have 1st Discount Brokerage, Inc.'s assets and staff changed since 2025?

In the Form ADV data for 1st Discount Brokerage, Inc.: Regulatory assets under management: $108,117,119 in the October 2025 data and $131,402,154 in the October 2026 data, up 22%. Total employees: 9 in October 2025 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does 1st Discount Brokerage, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (133); high net worth individuals (83); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

Which custodians does 1st Discount Brokerage, Inc. use?

1st Discount Brokerage, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Apex Clearing Corporation and Pershing LLC as custodians holding 10% or more of its separately managed account assets.

Does 1st Discount Brokerage, Inc. report any disciplinary disclosures?

Reports 6 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(4) (SEC or CFTC order), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), 11.D(2) (another regulator's finding of a violation), 11.E(1) (self-regulatory organization's finding of a false statement or omission), and 11.E(2) (self-regulatory organization's finding of a rule violation). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/39164

What changed in 1st Discount Brokerage, Inc.'s recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 9 to 8. Regulatory assets under management went from $108,117,119 to $131,402,154 (+22%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 1% of assets a year

The brochure's wording
1DB Digital Advisory Annual fee: 1.00% (100 basis points) of the end-of-month total account balance, calculated monthly and charged quarterly

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$131,402,154

$131,402,154 as of October 2026, filing dated March 31, 2026.

Discretionary: $76,485,338.Non-discretionary: $54,916,816.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 133 Assets $9,587,638 (7%)
High net worth individuals
Clients 83 Assets $117,961,300 (90%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 1 Assets $437,140 (0%)
Charitable organizations
Clients 1 Assets $1,536,061 (1%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 1 Assets $1,880,015 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Also doing business as
1DB ASSET MANAGEMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2025 (1 year)
Employees
Total: 8. Performing investment advisory functions: 8.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Providence, RI
States registered or notice-filed
10 states or jurisdictions
ARCAFLMAMNNJPARITNTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

6 Reports 6 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

  • 11.C(2) Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
  • 11.C(4) Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
  • 11.C(5) Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
  • 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
  • 11.E(1) Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
  • 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$108M 2025 $131M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$131,402,1548March 31, 2026
October 2025$108,117,1199July 1, 2025

Regulatory assets under management: $108,117,119 in the October 2025 data and $131,402,154 in the October 2026 data, up 22%.

Total employees: 9 in October 2025 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 9 to 8.
    • Regulatory assets under management went from $108,117,119 to $131,402,154 (+22%).
  2. December 2025
    • Registered or notice-filed in MN.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
1db.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. 1st Discount Brokerage, Inc. (CRD 39164): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/1st-discount-brokerage-inc-lake-worth-fl-39164