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WEN Capital Advisory Group, Inc.
Filed as WEN CAPITAL ADVISORY GROUP, INC. · Legal name WEN Financial Group, Inc.
WEN Capital Advisory Group, Inc. is a state-registered investment advisory firm in El Cerrito, CA, registered since 2012, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated June 30, 2026.
Quick answers
From the filingHow is WEN Capital Advisory Group, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), WEN Capital Advisory Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; subscription fees (for a newsletter or periodical). The amounts are in Item 5 of its Form ADV Part 2A brochure.
Where is WEN Capital Advisory Group, Inc. located?
WEN Capital Advisory Group, Inc.'s principal office is in El Cerrito, CA, according to its Form ADV.
Is WEN Capital Advisory Group, Inc. registered with the SEC or a state?
WEN Capital Advisory Group, Inc. is a state-registered investment advisory firm, registered since 2012. Status as filed: APPROVED. CRD 164701.
How much does WEN Capital Advisory Group, Inc. manage?
WEN Capital Advisory Group, Inc. reports $26,606,284 in regulatory assets under management in its Form ADV filing dated June 30, 2026 (99% discretionary).
What types of clients does WEN Capital Advisory Group, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (43); high net worth individuals (17); corporations or other businesses not listed above (2).
Does WEN Capital Advisory Group, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/164701
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Subscription fees (for a newsletter or periodical)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Regulatory assets under management
Item 5.F$26,606,284 as of October 2026, filing dated June 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- WEN Financial Group, Inc.
- Registration
- State-registered investment adviser. Status as filed: APPROVED.
- Registered since
- 2012 (14 years)
- Employees
- Total: 1. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- States registered or notice-filed
-
1 state or jurisdiction
State-registered investment advisers are examined by their state securities regulator. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. WEN Capital Advisory Group, Inc. (CRD 164701): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/wen-capital-advisory-group-inc-el-cerrito-ca-164701