AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Virginia / Roanoke / VIP Planners, Inc.

VIP Planners, Inc.

Roanoke, VASEC-registered investment adviserCRD 111946

Filed as VIP PLANNERS, INC.

VIP Planners, Inc. is an SEC-registered investment advisory firm in Roanoke, VA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

1 year
registered since 2025
$126,165,535
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is VIP Planners, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), VIP Planners, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is VIP Planners, Inc. located?

VIP Planners, Inc.'s principal office is in Roanoke, VA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is VIP Planners, Inc. registered with the SEC or a state?

VIP Planners, Inc. is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 111946.

How much does VIP Planners, Inc. manage?

VIP Planners, Inc. reports $126,165,535 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).

What types of clients does VIP Planners, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (175); high net worth individuals (31); charitable organizations (3).

Which custodians does VIP Planners, Inc. use?

VIP Planners, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does VIP Planners, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111946

Does VIP Planners, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated February 18, 2026 says: "The minimum account size is $100,000 of assets under management to maintain their relationship with us."

What changed in VIP Planners, Inc.'s recent Form ADV filings?

In the March 2026 filing data: Regulatory assets under management went from $104,539,393 to $126,165,535 (+21%). Added an office in Forest, VA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $100,000

The brochure's wording
The minimum account size is $100,000 of assets under management to maintain their relationship with us.

As stated in the firm's Form ADV Part 2A brochure dated February 18, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$126,165,535

$126,165,535 as of October 2026, filing dated March 25, 2026.

Discretionary: $126,165,535.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 175 Assets $36,570,611 (29%)
High net worth individuals
Clients 31 Assets $88,729,157 (70%)
Charitable organizations
Clients 3 Assets $865,767 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2025 (1 year)
Employees
Total: 4. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Forest, VA
States registered or notice-filed
3 states or jurisdictions
NCTXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Changes in the filing

Last 12 months
  1. March 2026
    • Regulatory assets under management went from $104,539,393 to $126,165,535 (+21%).
    • Added an office in Forest, VA.
  2. January 2026
    • Employees performing advisory functions went from 2 to 3.
  3. December 2025
    • Newly registered with the SEC.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
vipplanners.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. VIP Planners, Inc. (CRD 111946): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/vip-planners-inc-roanoke-va-111946